B2B Product Manager

About Remote Pass

Remote Pass is a global fintech and workforce management platform that helps companies hire, manage, and pay distributed teams in compliance with local regulations across multiple countries. We work with fast‑growing startups and scaleups, partnering closely with founders, executives, and investors to support international growth.

We are Backed by world class regional & international investors; 212VC, BECO Capital, Wamda Capital, Khawarizmi VC, Wealth Well and Plug & Play.

This role sits at the intersection of SEO, CRO, paid acquisition, content, brand, and product thinking. You will transform traffic into qualified pipeline by building scalable SEO foundations, optimizing high‑intent landing pages, and launching ICP‑driven experiences aligned with search intent and enterprise buying journeys.

• Thinks in hypotheses and experiments
• Understands complex B2B funnels (especially enterprise)
• Cares about revenue, not vanity metrics
• Can turn insight into shipped improvements quickly

• Strategy & Ownership:
  
  Own SEO and Paid Landing Pages end‑to‑end, including positioning, messaging, structure, UX, and conversion flows.
• Conversion Rate Optimization (CRO):
  
  Continuously improve CVR through structured experimentation (A/B and multivariate tests) across messaging, layouts, CTAs, forms, and flows.
• SEO Excellence:
  
  Lead on‑page SEO strategy, including auditing and improving internal linking, metadata, schema, and content intent. Partner with Content and Engineering for scalable implementation.
• ICP‑Driven Approach:
  
  Define and launch new pages based on Ideal Customer Profile (ICP), addressing enterprise‑specific needs, and aligning with search intent, funnel stage, and buying committee personas.
• Data & Analytics:
  
  Identify friction and drop‑offs using quantitative analytics tools like
  
  GA4andHotjar, and qualitative user insights. Prioritize pages and experiments based on revenue potential and pipeline impact.
• Cross‑Functional
  
  Collaboration:
  
  Partner with Paid Media to maximize Quality Score and post‑click conversion, and work with Engineering, Design, SEO, Content, and Data teams.

• 6–8+ years in Product, Growth, or Conversion roles in B2B environments
• Proven experience owning SEO‑driven acquisition and Paid Landing Pages
• Demonstrated success improving conversion rates, demo requests, pipeline, and revenue
• Strong experience optimizing websites and landing pages for enterprise clients, understanding long sales cycles and multi‑stakeholder buying journeys
• Experience in HR Tech or B2B SaaS is a strong plus

• Thinks in problems, hypotheses, experiments, and measurable outcomes
• Deep understanding of full‑funnel B2B acquisition
• Balances user value with business objectives
• Highly ownership‑driven and execution‑oriented
• Comfortable working cross‑functionally with Engineering, Design, Paid Media, SEO, Content, and Data

• Strong understanding of:
• On‑page SEO fundamentals
• Technical SEO basics
• Search intent mapping
• Internal linking strategy
• Strong CRO and experimentation expertise.
• Hands‑on experience with:
• Google Analytics (GA4)
• Hubspot Dashboards & Reports
• Hotjar (or similar tools)
• SEMrush / Ahrefs
• A/B testing platforms (Optimizely, VWO, etc.)
• Comfortable collaborating with Engineering (HTML/CSS understanding required)
• Strong prioritization skills based on impact and effort.

• Private Health Insurance.
• Remote work.
• Performance Bonus.