Website Specialist

Job Title:
Website Specialist

Reports To:
Senior Manager, Digital Marketing

Status:
Open

Category:
Marketing

Location Name: FSO – Richardson, TX

Location Address: 3400 N. Central Expressway, Richardson, TX 75080

Hybrid work:
Work from Home Monday and Friday, In Office, Tuesday through Thursday.

Service Expertsis a national HVAC, plumbing and electrical services company with over 80 locations nationwide. With our exceptional team of local professionals in the U.S, you can depend on us for top-quality service and repairs for your cooling, heating, and plumbing systems as well as many other home service needs.

Position Summary:

We’re looking for a detail-oriented and proactive Website Specialist to manage and optimize content on  and our digital listings. This role is critical to ensuring exceptional customer experience on the website, maintaining accurate brand-aligned content, and partnering with our website and SEO vendors to ensure a strong, competitive SEO presence. The Website Specialist will work cross-functionally with internal stakeholders and external partners to enhance usability, discoverability, and performance across our digital ecosystem.

• Own and manage day-to-day content updates on , including location-specific details, coupons, branding updates, service page content, and blog posts, with a strong focus on usability, clarity, and customer journey optimization.
• Continuously evaluate and improve the on-site customer experience, ensuring content is easy to navigate, accurate, mobile-friendly, and aligned with customer needs and business goals.
• Conduct regular quality assurance (QA) checks across the website to ensure consistent user experience, accurate content, and proper functionality across devices and browsers.

• Act as the primary point of contact for the Website and SEO agency partners, managing requests, timelines, and deliverables related to site updates, optimization initiatives, and performance improvements.
• Partner with vendors to support on-page SEO best practices, including content structure, metadata, internal linking, and local SEO enhancements.
• Collaborate with internal teams and external partners to identify opportunities to improve organic visibility and ensure website updates support SEO strategy.

• Own and optimize Service Experts center location data across non-owned platforms, including Google Business Profiles, Yelp, and other digital listings.
• Ensure accuracy of location details, licensing, services, and social profile linking while following platform best practices.
• Create and manage monthly content plans for Google Business Profiles to support local engagement and visibility.

• Own the coupon experience on , including scheduling, personalization, and post-launch QA.
• Assist with weekly and monthly website reporting, tracking key performance indicators such as calls, form fills, and text message requests.
• Support digital marketing campaigns by ensuring website content and structure align with campaign goals and customer expectations.

• 2–4 years of experience in website content management, digital marketing, or related field.
• Familiarity with CMS platforms (e.g., Word Press, Sitecore, Drupal) or listing management tools.
• Basic understanding of UTM tracking, Google Analytics, and digital campaign performance metrics.
• Experience working with creative or web development agencies is a plus.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Excellent communication and collaboration skills.
• Working knowledge of SEO best practices and local search optimization.

• Experience in B2C or multi-location business environment.
• Understanding of HTML/CSS is a plus but not required.

• Strong analytical skills with experience in Excel and data visualization tools (e.g., Power BI, Looker, Tableau).
• Previous experience writing creative campaign briefs for creative resources.
• Excellent communication and project management skills.
• Highly organized with a strong attention to detail.
• Demonstrated ability to manage multiple projects, prioritize tasks, and adapt to changing priorities.
• Excellent written and verbal communication skills, with strong attention to detail and grammar.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); and marketing automation tools a plus.
• Positive attitude, detail-oriented, and a proactive approach to tasks.
• Creative problem-solving abilities.
• Strong analytical and data interpretation abilities.
• Ability to work in a fast-paced environment.