Head of Growth Marketing; Hybrid

Join to apply for the Head of Growth Marketing (Hybrid) role at Homebase

Hi, Future Homie! At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams.

So what do you say, are you in?

We're seeking a strategic and results-oriented Head of Growth Marketing to accelerate our customer growth trajectory. This strategic, results-oriented leader will report directly to the CMO and work collaboratively across multiple teams to smash our growth targets with precision and creativity.

• Strategic Growth Ownership:
  Develop and execute acquisition strategies across paid and organic channels, including Meta, You Tube, SEO, Direct Mail, and mobile. Build and scale unified, integrated marketing programs that fuel sustainable top-of-funnel growth.
• Performance, AI, and Experimentation:
  Optimize key metrics like CAC, payback period, ROAS, and conversion rates. Build a culture of rapid experimentation across web and campaign surfaces. Leverage AI tools and automation to accelerate execution, improve performance, and scale intelligently.
• Team Leadership:
  Lead and grow a cross-functional growth team spanning digital media, offline, content, Web/CRO, and SEO/GEO. Foster a performance-driven, collaborative culture.
• Cross-Functional Collaboration:
  
  Work closely across GTM teams, including Product Marketing, Lifecycle Marketing, Product Growth, and Sales, to optimize paid product adoption within the customer's first 60 days.

• Leadership
  
  Experience:
  
  10+ years in Growth Marketing with 5+ years leading teams in fast-growth environments. Experience in growth roles targeting SMBs, prosumers, or freemium-to-paid models preferred.
• Channel Expertise:
  Proven track record scaling paid digital, SEO/GEO, and content marketing with measurable results. Demonstrated success launching and optimizing new channels and building integrated growth programs.
• AI & Innovation Focus:
  Hands-on experience with AI-driven marketing tools, automation, and advanced analytics to drive performance and team adoption.
• Data-Driven:
  Expert in performance analysis and rapid strategic pivots based on data insights.
• Results Orientation:
  Track record of hitting aggressive growth targets in competitive markets.

• 💡 Be Customer Obsessed – Solve problems with empathy and creativity.
• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.
• 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

• 💰 Ownership & Financial Security:
  Stock options + 401(k) with 4% match
• 🏥 Comprehensive Healthcare:
  Medical, dental, and vision coverage + FSA options
• ⏰ Flexible Time:
  Unlimited PTO (salaried) + company holidays
• 👶 Family Support:
  Up to 12 weeks of paid parental leave (after 6 months of service)
• 🛡️ Protection Plans:
  Life insurance + short/long-term disability coverage
• 🌟 Work Your Way:
  Work From Anywhere Month + meeting-free weeks yearly
• 🍽️ Workspace Perks:
  Meals provided, commuter benefits, team offsites, and Customer Days
• 💼 Our Hybrid Rhythm:
  We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

• 💰 Ownership & Savings:
  Stock options + TFSA/RRSP with 4% company match
• 🏥 Health & Wellness:
  Comprehensive medical, dental, and vision for you and your dependents
• ⏰ Time Flexibility:
  Flex time off + company holidays + designated focus periods
• 👶 Family Support:
  Maternity/Parental Leave EI top-up support offered (after 6 months of service)
• 🌟 Work Your Way:
  Work From Anywhere Month + meeting-free weeks yearly
• 🛡️ Protection…