Digital Marketing Strategist

Digital Marketing Strategist – Equity Residential

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Under the direction of Senior Management, the Digital Marketing Strategist (Analyst) is responsible for supporting the marketing group by reviewing, analyzing, and evaluating digital marketing efforts and the impact of those efforts on the business. The focus is on paid search, web analytics, and partner site campaigns with the goal to increase traffic, move‑ins, and revenue.

Please note:

Our current onsite work schedule requires attendance from Monday through Thursday each week, with remote work permitted on Fridays.

• Analytical. You see audits, data, and summary reports as a key resource; you are comfortable researching trends, organizing data, and presenting findings. Microsoft Excel is a tool you know how to leverage to manipulate information into a user‑friendly format.
• Innovative. You thrive off thinking outside the box and pitching ideas that can be unconventional but align perfectly with the business goals. You constantly brainstorm and ask yourself "what if we did this?" when approaching new problems.
• Knowledgeable. Through previous work and/or school experiences, you’ve been exposed to digital marketing campaigns and have been involved in projects supporting the performance of a website.
• Strong Communicator. Your writing and speaking skills are clear and effective, demonstrating your ability to be articulate and understood.
• Organized, Efficient, and Accountable. You are flexible and able to juggle changing priorities, multitask well, re‑prioritize, and meet deadlines consistently.
• Team Player. You enjoy partnering with others – whether internal or external – to get work done and deliver great results.
• Passionate, Motivated, Eager to Learn. You ask smart questions, challenge the status quo, and regularly seek to understand. You volunteer when special projects arise.

Strategic Planning and Execution (15%)

• Drive digital marketing optimization through analytics for campaigns across multiple channels, including native, classified, social, email, referral, display, pay‑per‑click, pay‑per‑lease, and subscription sources.
• Analyze and assess the performance of campaigns and translate data into recommendations and tactical delivery plans.
• Research, drive thought leadership, and implement emerging media, trends, and technologies.

Data Analysis and Optimization (65%)

• Coordinate marketing campaigns through budgeting, researching emerging trends, and analyzing opportunities.
• Monitor and report on all internal website performance, ensuring quick resolution of any issues.
• Build and update project plans and schedules to communicate status and progress to all stakeholders.
• Execute key assigned project tasks to ensure effective and timely implementation of new marketing initiatives.
• Analyze the performance of partner sites and internal campaigns to make actionable recommendations.
• Support and attend monthly performance calls with pay‑per‑action, regional and national partners.
• Drive ongoing optimization of internal website performance using web analytics, site research, and competitive analysis.
• Ensure integrity of all published information on internal and external sources.
• Manage invoicing for online and offline partners, ensuring accuracy and on‑time delivery.
• Support marketing and sales initiatives through thorough research and analytics.
• Develop a high level of proficiency with all sources of internal information that feed campaigns.

Training and Communication (20%)

• Educate colleagues and cross‑functional business partners on latest marketing strategies and channels.
• Train business units in marketing tools and ensure ongoing compliance with guidelines.
• Train and evaluate interns, full‑time temporary employees, and others as needed.
• Represent the Company professionally and maintain a courteous attitude when interacting with residents, co‑workers, and the public.

• Bachelor’s degree required with (2) years of progressive digital marketing experience, demonstrating the proficient use of analytics to improve performance.
• Effective…