Senior Manager, TikTok Shop

Beam is one of the fastest-growing wellness brands in the U.S.. With a portfolio of innovative, best-selling products and a relentless focus on performance marketing, we’ve built a brand loved by millions. Now, we’re ready to take our Tik Tok presence to the next level—and we’re hiring a Senior Manager of Tik Tok Shop to lead this charge.

This is a high-impact, strategic opportunity for a growth-obsessed operator to build Beam’s Tik Tok Shop ecosystem from the ground up. Reporting directly to the Head of Tik Tok, you will execute the end-to-end strategy for Tik Tok Shop, integrated campaigns, and our creator partnership program.

• Build & Lead the Strategy: Work directly with Tik Tok leader to define the roadmap for Tik Tok Shop growth, identifying the necessary resources, tools, and partnerships to scale.
• Drive Tik Tok Ads & Campaigns: Lead the execution of "Drive Tik Tok Ads" and integrated shop campaigns. You will focus on maximizing GMV through GMV Max and high-performing web ads that feed into the broader Tik Tok ecosystem.
• Scale the Tik Tok Shop Affiliate Program: Direct and oversee our Tik Tok Shop affiliate strategy.
• Define Roles & Responsibilities: Collaborate with the existing influencer team to ensure clear R&R. While the existing team focuses on DTC-driven creator partnerships
  , you will own all Shop-specific content and affiliate relationships
  .
• Analyze & Optimize: Create frameworks to track ROI, optimize spend across GMV Max and affiliate initiatives, and provide data-driven insights to leadership.

• 5+ years of experience in performance marketing or social commerce, with a deep specialization in Tik Tok Shop and Tik Tok ads.
• Experience managing and holding agencies accountable for high-volume affiliate and performance programs.
• Proficiency in Tik Tok Ads Manager, specifically GMV Max
  , Tik Tok ads, and the Tik Tok Shop Seller Center.
• A strategic "builder" mindset—you are comfortable working directly with executive leadership to architect a new business unit.
• Location: Based in Austin, TX
  , NYC
  , or Boston (Hybrid: 3 days/week in office).

At Beam, we don’t just make supplements—we create delicious, functional products that actually work. From our best-selling Dream sleep powder to our fast-growing Beam Greens and Beam Kids, our products are loved by professional athletes, celebrities, and over 1M+ customers.

Joining now means stepping into a business with incredible momentum, resources, and ambition—and helping us make paid digital one of the biggest drivers of growth in the next chapter of Beam.

Location: Boston, MA, Austin, TX, San Diego, CA or New York, NY (Hybrid: 3 days/week in office)

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• “Work from Anywhere” bank
• Wellness stipend for health & fitness

People First

We take care of ourselves, our teammates and our customers equally

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Make informed bets and emotionally move on from the ones that don’t work