Senior CRM & Retention Marketing Manager; Remote, Germany

Based UK or Germany - Remote-first

Full-time, permanent

Are you fluent in German and English and want to own CRM, email and retention strategy in one of the fastest-growing digital health companies in Europe? Then this one’s for you!

Who we are

ZAVA is a leading digital healthcare platform, now part of Hims & Hers Health, Inc. Together, we’re on a mission to make healthcare accessible, dependable and affordable for everyone. We’ve already delivered over 14 million online consultations across the UK and Europe! Our teams of doctors, engineers, marketers, product experts and healthcare professionals are building digital healthcare that actually fits into real life.

Because this role has real ownership, real impact, and real room to grow. You’ll lead CRM, retention and lifecycle marketing for ZAVA Germany, shaping how millions of patients experience our brand, while working flexibly, and with a smart, low-ego team that gets things done.

The role

As Senior Retention & Email Marketing Manager, you’ll own the CRM and lifecycle strategy end-to-end. You’ll define the roadmap, drive experimentation, and turn insight into long-term retention and LTV growth across email, SMS and future channels.

You’ll start hands-on, optimising automation, journeys and transactional messaging, then scale your impact through strategy, innovation and leadership.

Key responsibilities

• Own and evolve the Retention & CRM strategy for ZAVA Germany
• Define and deliver the CRM & lifecycle roadmap
• Drive personalisation, automation and omni-channel campaigns
• Optimise email and SMS performance through testing and experimentation
• Own CRM tooling, governance and best practices
• Analyse performance across LTV, retention, churn and engagement
• Ensure deliverability, compliance and consistent brand voice
• Partner with stakeholders to improve content, structure and results

What you’ll bring

• Around 5+ years’ experience in CRM / lifecycle marketing
• Strong understanding of customer journeys and retention strategy
• Hands-on experience with email & SMS campaigns, automation and segmentation
• Proven testing mindset with solid statistical knowledge
• Deep knowledge of email deliverability
• Confidence working with HTML & CSS
• Fluent German (essential) and strong English communication skills
• Bonus points (not deal-breakers): experience in healthcare, DTC or tech.

Join ZAVA. Help shape the future of digital healthcare!