Microsoft Dynamics Marketing Business Analyst

At Cognizant, our global community sets us apart—an energetic, collaborative and inclusive workplace where everyone can thrive. And with projects at the forefront of innovation, you can build a varied, rewarding career and draw inspiration from dedicated colleagues and leaders. Cognizant is right where you belong. If you meet our background requirements and skills and are looking for an opportunity with these skills and expertise, here is the ideal opportunity for you!

Cognizant’s Cloud, Infrastructure, and Security Services Practice (CIS), is all about accepting digital transformation by driving core modernization holistically across layers. We help customers transform infrastructure and workplace to meet the constantly evolving needs of the digital era. Our broad approach delivers key results for our customers by achieving cloud driven modernization and workplace and operational transformation to own the business in a secure environment.

Microsoft Dynamics MARKETING Business Analyst

• Applications will be accepted until Mar 31, 2026
• This role is not able to offer visa transfer or sponsorship, now or in the future

Candidates can work remotely anywhere from US, but will need to travel to Raritan, NJ for meetings.

• Knowledge of D365 Sales, Customer Insights – Data, or Power Automate
• Experience in regulated industries (Financial Services, Healthcare, Pharma)
• Relevant Microsoft certification

The Senior Business Analyst for Dynamics 365 Marketing acts as the strategic bridge between business stakeholders, marketing teams, and technical implementation teams. This role drives requirements, solution design, process optimization, and adoption of Dynamics 365 Marketing (Customer Insights – Journeys), ensuring the platform delivers measurable business outcomes across campaigns, segmentation, lead management, and customer engagement.

• Strong hands‑on experience with Dynamics 365 Marketing / Customer Insights – Journeys
• Lead discovery sessions and translate marketing needs into clear requirements and user stories
• Define customer journeys, segmentation logic, consent management, and campaign workflows
• Collaborate with architects to design scalable D365 Marketing solutions
• Support data modeling, integrations, and compliance (GDPR, CAN SPAM, etc.)
• Drive UAT, quality validation, and end to end journey testing
• Deliver training, documentation, and change management support
• Monitor performance and recommend optimization opportunities

• Strong hands‑on experience with Dynamics 365 Marketing / Customer Insights – Journeys
• Expertise in customer journeys, segmentation, triggers, lead management, and automation
• Solid understanding of Dataverse, Power Platform, and marketing data models
• Proven ability to gather requirements, map processes, and manage stakeholders
• Experience in digital marketing, CRM, or Mar Tech environments

The annual salary for the position depends on experience and other qualifications of the successful candidate and is between $115,000/year - $130,000/year. This position is also eligible for Cognizant’s discretionary annual incentive program, based on performance and subject to the terms of Cognizant’s applicable plans.

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
  
  Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan

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Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law