Paid Social Manager

McGarrah Jessee is looking for a Paid Social Manager — someone who doesn’t just launch campaigns, but architects how social drives full-funnel growth for a major retail business.

This role sits at the intersection of social strategy, performance marketing, creative collaboration and retail commerce — translating business ambition into orchestrated social ecosystems that drive traffic, transactions and long-term customer value.

You’ll be responsible for overseeing and managing all aspects of paid social media — from strategic planning and team leadership to execution oversight, client communication and performance optimization.

This person partners across McJ disciplines — media, creative, strategy, analytics and client leadership — to develop social programs that are not only efficient, but culturally resonant and commercially impactful.

This is a strategic management role for someone who knows how to connect the dots between platform mechanics and brand growth — ensuring social investment works harder, smarter and more holistically across the business.

• Develop full-funnel paid social strategies that support brand, traffic and revenue goals.
• Translate business priorities (sales, store traffic, e-commerce growth, acquisition, loyalty) into social roadmaps.
• Architect how paid social works alongside owned, influencer, retail media and broader comms plans.
• Identify the role social should play across key retail moments — seasonal, promotional and cultural.

• Oversee the planning, activation and scaling of campaigns across Meta, Tik Tok and emerging platforms.
• Guide investment allocation across audiences, formats and funnel stages.
• Ensure campaigns are structured to drive both immediate performance and long-term brand equity.
• Lead pacing, forecasting and investment strategy vs. simply managing spend.

• Direct advanced audience frameworks — segmentation, prospecting, LALs, 1P activation and commerce integrations.
• Partner with data teams to leverage behavioral, transactional and geo signals.
• Ensure social programs connect to broader CRM and retail media ecosystems.

• Actively shape social-first creative strategy alongside creative teams.
• Translate performance signals into content optimization opportunities.
• Guide testing roadmaps across messaging, formats and storytelling approaches.
• Participate in brainstorms to ensure ideas are platform-native and performance-ready.

• Define success frameworks tied to business outcomes — not just platform metrics.
• Oversee testing design — A/B, multivariate, incrementality and holdouts.
• Translate reporting into actionable strategic pivots.
• Drive continuous improvement across ROAS, CPA, traffic and revenue contribution.

• Serve as the paid social strategic lead in client conversations.
• Mentor junior social team members.
• Present investment strategy, performance narratives, and growth opportunities.
• Partner with planning, analytics and account teams to align social to broader brand strategy.
• Educate clients and internal teams on platform innovation and social commerce evolution.

• Stay ahead of platform changes, beta opportunities and emerging commerce capabilities.
• Identify new ad products, formats and partnerships that unlock growth.
• Shape how social evolves within the agency’s broader media and connections ecosystem.

• 7+ years of experience in paid social, performance media or social strategy.
• Proven leadership overseeing large-scale social programs for retail or commerce brands.
• Deep expertise across Meta, Tik Tok and emerging social platforms.
• Strong strategic planning and investment management experience.
• Demonstrated ability to connect media performance to business outcomes.
• Experience leading cross-functional collaboration with creative, analytics and strategy teams.
• Comfort presenting to senior clients and internal leadership.

• Strategic thinker who sees social as a growth engine — not just a channel.
• Strong leadership and team mentorship capabilities.
• Deep understanding of social commerce and retail media convergence.
• Analytical fluency with the ability to translate data into action.
• Exceptional communication and storytelling skills.
• Proactive, curious and innovation-minded.

This is a remote position.