Digital Marketing Executive

Working options | office-based with optional rotational remote working in line with divisional requirements

Working pattern | full time

Working hours | 37.5 (Monday – Friday) hours per week

Reports to | Marketing Lead

What we’re looking for:

Are you a data-driven digital marketer with a passion for performance, optimisation and measurable results? We’re looking for a Digital Marketing Executive to join our team and play a key role in driving growth across our insurance brands.

In this role, you’ll manage day-to-day delivery of digital acquisition, SEO and email marketing activity, working closely with internal stakeholders and external partners to improve quote progression, cost efficiency and sales contribution. If you enjoy owning performance channels end-to-end and thrive in a fast-paced environment, this could be the perfect opportunity.

Some of the things you'll get up to:

• Deliver and optimise digital campaigns to support key insurance commercial objectives (quote starts, completion, policy sales).
• Plan, launch and refine paid advertising campaigns across Google Ads and Meta — including budgeting, creative testing and weekly performance actions.
• Lead organic traffic recovery and growth through intelligent keyword targeting, lost visibility analysis and landing page optimisation.
• Improve conversion across landing pages and journeys using GA4 and Content Square, identifying friction points and running structured tests.
• Manage external agencies and consultants, ensuring high-quality output, accountability and cost control.
• Produce monthly insurance performance reporting with insights, actions taken and recommendations.
• Support organic and paid social activity, offering performance insights and optimisation ideas.
• Create and adapt digital content including articles, graphics, videos and interactive media.
• Support partnership marketing and event activity with assets, tracking, landing pages and follow-up journeys.
• Deliver email marketing campaigns using tools such as Dotdigital — segmentation, automation, testing and reporting.
• Maintain excellent measurement hygiene including UTM governance, tracking consistency and dashboard accuracy.
• Support the Marketing Lead with ad‑hoc projects and wider marketing initiatives.

We’d like you to have:

• Hands-on experience in PPC campaign management (Google Ads and Meta), including bidding strategies, segmentation and budget control.
• SEO experience using tools like Google Keyword Planner, SEMrush or Ahrefs — from research to on-page optimisation and performance monitoring.
• Strong analytics capability using GA4 and Google Ads to generate actionable insights.
• Experience running multi-channel digital campaigns with commercial outcomes (CPA reduction, conversion improvement, lead quality uplift).
• Experience delivering email campaigns and automation journeys using platforms such as Dotdigital.
• Excellent project management skills with the ability to balance multiple deadlines and stakeholder needs.
• High attention to detail and a proactive, collaborative approach.
• 23 days holiday + UK bank holidays
• Life assurance
• Private health care for you and dependents
• Employee assistance programme, including GP line, cashback for treatments, advice line
• Season ticket loan
• Annual leave purchase scheme
• As part of the HFIS Group, access to discounted personal insurance is available