Field Marketing Manager | Germany - Remote

Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge.

Backed by NVIDIA, IBM, HPE, Cisco, AWS, Google Cloud, and others, Cohesity is headquartered in Santa Clara, CA, with offices around the globe.

We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design, and our culture.

Want to join the leader in AI-powered data security?

We’re looking for a high-impact Demand Generation, Channel & Field Marketing Manager to join our Central EU team at a leading software vendor in backup and cyber resilience.

This role is a key contributor to our regional growth, responsible for executing end-to-end demand generation programs, managing channel marketing initiatives, and delivering field events that support pipeline creation and partner success.

You’ll be instrumental in driving qualified leads, nurturing prospects, enabling partners, and translating business goals into marketing campaigns that deliver measurable results. This role requires strong regional experience, a hands-on approach, and the ability to work closely with both internal teams and external partners — including being on-site with partners in Germany, Austria and Switzerland when needed.

HOW YOU'LL SPEND YOUR TIME HERE:

Demand Generation & Lead Management

• Plan and execute integrated multi-channel campaigns (email, social, digital, events, partner co-marketing) to attract, engage, and convert prospects
• Manage the full lead lifecycle — from segmentation and nurturing to sales handoff and pipeline tracking
• Leverage marketing automation platforms and tools like 6sense to deliver targeted content and improve conversion rates
• Build strong relationships with channel partners to support joint go-to-market initiatives
• Align regional channel marketing plans with sales priorities and business targets
• Execute co-branded marketing programs, partner campaigns, and training initiatives
• Be on-site with DACH partners as needed to support alignment, execution, and enablement

Event Marketing & Regional Campaigns

• Plan and manage field events, including partner events, executive round tables, and industry trade shows across EU Central
• Support webinars and regional campaigns to drive awareness and demand
• Collaborate with partners and internal teams on event logistics, promotion, and follow-up

Performance Reporting & Cross-Functional Collaboration

• Track and analyse campaign performance across channels; provide insights to optimize effectiveness and ROI
• Work closely with sales, marketing operations, presales, and partner teams to ensure alignment and cohesive execution
• Clearly communicate plans, results, and insights to stakeholders

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:

• Proven experience in demand generation, field marketing, and channel marketing within B2B software — ideally in cybersecurity or IT infrastructure
• Solid understanding of the DACH market and experience working with regional channel partners
• Demonstrated success in planning and executing regional events — from partner programs to executive briefings
• A data-driven mindset with strong skills in performance tracking, analysis, and reporting
• Familiarity with Salesforce and lead management
• Experience managing the full lead funnel — from acquisition through to sales conversion
• Willingness and flexibility to be on-site with DACH partners when needed
• Strong collaboration and stakeholder engagement skills across sales, ops, presales, and marketing

IT WOULD BE GREAT IF YOU ALSO HAVE:

• Background in data protection, cloud infrastructure, or cybersecurity marketing

Equal Employment Opportunity Employer (EEOE)

Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to…