Lead Content Designer

Become a part of our caring community and help us put health first

Humana is committed to innovative digital experiences that improve our members’ quality of life and enrich the interactions they have with us.

We are looking for an experienced content designer who is passionate about digital content and the critical role it plays in customer experience. As a member of Humana's Consumer Digital team, you will be responsible for defining and creating content that ensures people get the information they need to successfully choose and use their plans.

By partnering with leaders from business, research, design, technology, marketing, legal and compliance, you will ensure we get the right information, in the right ways, at the right times to consumers.

As the Digital Content Strategist/Writer, you will:

• Create content strategies and direct information hierarchy, content types, voice and tone to ensure content is aligned to established audience and business objectives, research insights, brand voice and tone, legal and compliance requirements, accessibility best practices and digital standards.
• Collaborate with other UX experts on content organization, navigation, site maps and information architecture.
• Seek simplicity, distilling complex concepts into clear, concise and contextual content and taxonomies.
• Create and manage user-centric content for all steps of the digital experience, including headlines, product summaries and comparison, alt text, microcopy, buttons, navigation and error messaging.
• Develop tools such as content matrices and editorial calendars to track and manage content updates.
• Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding.
• Continuously improve digital content, including partnering to identify research needs, mining user data and insights and conducting competitive assessments.
• Maintain Humana digital content guidelines, standards, tools and processes.

• Bachelor's Degree in Design, Communications, English, Journalism or similar field
• At least 7 years of content design, content strategy and UX writing experience
• Experience writing and optimizing content for a variety of content types, digital channels and secure portals
• Well-organized and detail-oriented, capable of handling multiple projects simultaneously, and able to move between strategic and tactical work
• Excellent verbal, written, and presentation skills
• Excellent information architecture skills
• Experience working with varied stakeholder teams including subject matter experts, content reviewers, editors and legal and compliance professionals
• Portfolio is required with application and resume

• Familiar with working in a regulatory environment that requires legal and compliance oversight
• E-commerce experience
• Experience with collaboration and agile technology, such as Jira
• Familiar with content management systems
• Familiar with Search Engine Marketing and Optimization strategies
• Brings clarity to ambiguity
• Works well in an iterative environment

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested.
• Satellite, cellular and microwave connection can be used only if approved by leadership.
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel:
While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

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The compensation range below reflects a good faith estimate of…