Microsoft Dynamics Marketing – BA
New Jersey, USA
Listed on 2026-02-28
-
IT/Tech
Data Analyst, Digital Marketing, CRM System
Role Overview — Microsoft Dynamics 365 Marketing Business Analyst
Practice: Cloud, Infrastructure & Security Services (CIS)
Work Setup: Remote (U.S.) with travel to Raritan, NJ
Final date to receive applications: March 31, 2026
Visa Sponsorship: Not available
Cognizant is seeking a Senior Business Analyst – Microsoft Dynamics 365 Marketing to serve as the strategic link between marketing stakeholders and technical teams. This role focuses on requirements definition, solution design, process optimization, and adoption of Dynamics 365 Marketing (Customer Insights – Journeys) to drive measurable campaign and customer engagement outcomes.
Key ResponsibilitiesLead discovery sessions and translate marketing needs into clear requirements and user stories.
Design customer journeys, segmentation logic, campaign workflows, and consent management
.Collaborate with architects to design scalable Dynamics 365 Marketing solutions
.Support data modeling, integrations, and compliance (GDPR, CAN-SPAM).
Drive UAT, quality validation, and end-to-end journey testing
.Deliver training, documentation, and change management support.
Monitor platform performance and recommend optimization opportunities.
Act as a bridge between business, marketing, and technical implementation teams.
8–12 years of Business Analysis experience.
Strong hands‑on experience with Dynamics 365 Marketing / Customer Insights – Journeys
.Expertise in:
Customer journeys and segmentation
Lead management and automation
Campaign workflows and triggers
Solid understanding of Dataverse, Power Platform, and marketing data models
.Proven ability to gather requirements, map processes, and manage stakeholders.
Experience in CRM, digital marketing, or Mar Tech environments
.
Knowledge of D365 Sales, Customer Insights – Data, or Power Automates
.Experience in regulated industries (Financial Services, Healthcare, Pharma).
Relevant Microsoft certification
.
Salary Range: $115,000 – $130,000 per year
Eligible for performance‑based incentive program.
Cognizant offers:
Medical, dental, vision, and life insurance
Paid holidays and Paid Time Off
401(k) with company contributions
Short‑ and long‑term disability coverage
Paid parental leave
Employee Stock Purchase Plan
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