Fractional SEO & Generative Search Manager

About the role

We're looking for a self‑led SEO & Generative Search Manager to scale our generative engine optimization efforts and support ongoing SEO work. This 6‑month freelance contract is heavily focused on AI search optimization (GEO/AEO) while maintaining and enhancing our existing SEO foundation.

This contractor will provide coverage during planned parental leave. You'll work directly with the hiring manager before leave begins, then collaborate with a content team of 4 to execute optimizations independently. We're not starting from zero: you’ll maintain and evolve existing strategies while bringing fresh ideas and perspective. Pay rate is $60‑105 per hour based on experience.

• Lead GEO execution to optimize for AI search via ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity
• Scale and expand our current GEO experimentation proces
• Evolve our LLM prompt library for content generation and optimization based on performance
• Ensure content is structured to maximize AI visibility and citations
• Monitor how Tremendous appears in AI answers; continuously optimize for brand mentions and citations
• Track and report KPIs (citation share, answer‑engine visibility, brand mention rate, etc.) monthly, including insights on performance and macro search trends.

• Maintain and optimize existing SEO strategies across technical, on‑page, and off‑page elements
• Conduct keyword research, content audits/outlines, and semantic optimization to support both traditional ranking and AI‑driven responses
• Collaborate with the content team to ensure adherence to SEO and GEO best practices in editorial planning and content briefs
• Stay current with search algorithm updates and emerging trends in both traditional and AI‑powered search

• US‑based, fully remote
• 5+ years of hands‑on SEO experience
• Experience testing GEO optimization tactics — brings an experimentation mindset by default
• Self‑directed with strong project management and communication skills
• Can work ~15‑20 hours a week during April - September 2026
• Proven track record implementing SEO strategies with measurable results; heavy focus on content optimization preferred
• Ability to translate LLM behaviors and AI search features into actionable content and technical initiatives
• Strong understanding of how LLMs retrieve, summarize, and cite information

• B2B SaaS or fintech experience (in‑house or agency client)
• Experience with GEO monitoring tools like Air Ops, Scrunch, Profound, etc.
• Experience with structured data, schema markup, and entity‑based optimization