Lead Member Insights Specialist

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Job : 9792

Employment Type: New Role

Working Business Language: English. This role is considered a head-office role and will be required to communicate with internal stakeholders across Canada where the primary business language utilized is English.

Salary: At Wawanesa, salary is only one component of a holistic, comprehensive and competitive offering that we provide to our employees. In addition to salary, full-time and part-time permanent employees are eligible for an annual bonus plan, leave of absence top-up programs and provided with generous vacation time, personal days, premium free benefits and pension plan. The salary offered for this role is determined with consideration to various factors, including but not limited to: your work location, local labour market conditions, external market salary data, internal pay equity and the knowledge, skills, experience and anticipated proficiency in the role.

The salary offered is estimated to be within the following range: $110,000 - $140,000. Candidates with salary expectations outside of the range are still encouraged to apply.

About Us: At Wawanesa, we offer a hybrid work environment that offers flexibility to our employees in balancing in-office (2 days per week OR 15 hours per week in a Wawanesa office) and remote work. You may work from any of the following locations:
Winnipeg, MB;
Vancouver, BC;
Calgary, AB;
Edmonton, AB;
Toronto (North York), ON;
Kitchener, ON;
Ottawa, ON;
Montreal, QC;
Moncton, NB;
Dartmouth, NS.

The Wawanesa Mutual Insurance Company (“Wawanesa Mutual”), founded in 1896, is one of Canada’s largest mutual insurers, with over $3.5 billion in annual revenue and assets of $10 billion (CAD). Wawanesa Mutual, with its National Headquarters in Winnipeg, is the parent company of Wawanesa Life, which provides life insurance products and services throughout Canada, and Western Financial Group, which distributes personal and business insurance across Canada.

Wawanesa proudly serves more than 1.7 million members in Canada, and we are home to more than 3,300 employees distributed across the Canadian regions and communities where we operate. We give back to organizations that strengthen communities, donating more than $3.5 million annually to charitable organizations, including over $2 million annually in support of people on the front lines of climate change.

We are also proud to be recognized as one of Manitoba’s Top Employers. To learn more visit

We are currently looking for dedicated, driven, and enthusiastic individuals who thrive in an environment that welcomes change and are looking for an opportunity for diverse experience and advancement on a growing team.

The Lead Member Insights Specialist brings advanced expertise in gathering, analyzing, and interpreting data to inform business decisions—often within marketing, customer experience, or product strategy teams. This role is critical in supporting Wawanesa’s member-centricity strategy by ensuring the member’s voice is captured and considered in decision-making. The role is responsible for the design and execution of critical and timely member and broker research initiatives, monthly KPI reporting, and leading and managing Wawanesa’s enterprise member platform.

• Oversees end-to-end research projects from design to insights to action, often coordinating external research agencies.
• Leads the analysis of large and often disparate sets of behavioural and operational data to weave compelling narratives that spur action and process improvements.
• Leads the analysis of member and broker feedback, identifying trends/patterns and making recommendations for new opportunities that drive significant improvements in member experience, reducing member complaints and driving a stronger member experience.
• Develops, maintains, and communicates information and reports on current issues, trends and best practices related to customer service.
• Guides the design and analysis associated with various quantitative market research techniques including segmentation, conjoint design, concept testing, etc.
• Guides the design and…