Paid media specialist AI-Driven

Paid Media (AI-Driven) Specialist — Remote Contractor

About Archive Digital

Archive Digital is a digital marketing + AI solutions agency helping Canadian mid-market and enterprise brands grow through performance marketing, lifecycle automation, and measurable outcomes.

We’re hiring a Paid Media (AI-Driven) Specialist (Contractor) to plan, launch, optimize, and scale paid campaigns across Google and Meta—using modern AI workflows to move faster, test smarter, and improve performance. This is a remote contract role
.

• Build and manage campaigns across Google Ads (Search, Performance Max, You Tube optional) and Meta (Facebook/Instagram)
• Use AI‑assisted workflows for keyword/audience research, ad iteration, creative testing, and performance insights
• Own campaign structure: naming conventions, budgets, bidding strategies, audiences, placements, and exclusions
• Write and iterate high‑performing ad copy (with strong hooks, offers, and CTAs)
• Set up and QA tracking: pixels, conversions, events, UTMs, and attribution basics
• Run structured testing (A/B and multivariate) across creative, landing pages, and audiences
• Monitor performance daily/weekly: CPA, ROAS, CVR, CTR, CAC, LTV (where available)
• Produce clear reporting and insights: what changed, why it changed, and what we do next
• Collaborate with creative/web teams to improve landing page conversion and message match
• Maintain platform hygiene: policy compliance, disapprovals, account audits, and documentation

• 2+ years managing paid media budgets with measurable results (agency experience a plus)
• Strong hands‑on experience with Google Ads + Meta Ads Manager
• Comfortable using AI tools to accelerate execution (prompting, iteration, analysis) without sacrificing quality
• Solid grasp of tracking and measurement (GA4 basics, pixels, conversion events, UTMs)
• Strong analytical thinking + ability to translate data into actions
• Clear communicator who can explain performance to non‑media stakeholders
• Organized operator: testing discipline, documentation, and repeatable processes

Type: Contractor

Location:
Remote

Hours: TBD (part‑time or full‑time depending on fit and workload)

Start: ASAP

Send your resume + a short note with:

• 1–2 examples of campaigns you’ve managed (budget ranges, channels, outcomes)
• Your favourite AI workflow you use for paid media (and why it works)