Digital Director

THE ROLE

The Digital Director will lead the strategy, execution and growth of Next Gen's digital media ecosystem — overseeing social media content, email, SMS, website and organic digital organizing programs.

This role leads all digital messaging and content strategy for one of the nation's largest youth organizing organizations, weaving issue‑based education, storytelling and organizing into everyday culture to educate and empower young people to organize, vote and lead.

The Digital Director will bring deep experience in building and managing digital programs that meet young people where they are — from Tik Tok to text messages — and will be passionate about applying that experience to youth organizing, culture and mobilization. The ideal candidate is creative, culturally fluent and excited to experiment with new approaches that resonate with Gen Z audiences.

This role requires both big‑picture strategic leadership and the ability to engage directly in execution during key moments. You should be energized by fast‑moving political environments, cultural experimentation and building digital systems that convert attention into action.

The ideal candidate has a passion for empowering young people and believes that when young people have the tools, education and resources they can transform elections, shape culture, build new systems and tackle economic inequality and authoritarianism at the root.

We are an equal opportunity employer, and we encourage people of diverse backgrounds and experiences to apply. We value and are committed to diversity, equity and inclusion as an organization – in theory and in practice – and our culture reflects that value and commitment.

This role will report to the Vice President of Communications.

This is a fully remote position with no location requirement. We encourage candidates from all locations within the United States to apply.

FLSA Classification:
Exempt
Remote Position:
Yes
Union Position:
No
Travel Requirements: 10‑20%

• Lead Next Gen’s digital content and messaging strategy across platforms including Tik Tok, Instagram, You Tube, X and emerging spaces.
• Develop and implement integrated digital strategies that connect organizing goals, issue education and cultural relevance.
• Manage day‑to‑day posting, testing and growth strategies for organizational social media accounts.
• Collaborate with Digital Content Producer(s) and campus organizers and organizing teams to surface and identify compelling stories, trends and content opportunities.
• Oversee content creation workflows, including working with student creators, influencers and external content partners.
• Build and manage relationships with content creators and youth influencers to amplify Next Gen’s message.
• Stay current on platform trends, Gen Z culture and emerging digital spaces where young people organize and communicate.

• Oversee Next Gen’s email and broadcast SMS programs, setting messaging strategy, calendar and performance benchmarks.
• Serve as lead writer, overseeing checklist/QA process and managing email calendar.
• Lead digital organizing campaigns through website actions such as petitions, advocacy tools and voter education resources.
• Explore opportunities to organize, register voters, build community through digital tools.
• Manage campus digital producer.
• Coordinate across organizing desks, campus organizers and coalition partners to launch targeted digital campaigns that support organizing goals.
• Strengthen Next Gen’s ladder of engagement to convert followers into organizers, volunteers and active participants.
• Propose new digital trends and tactics that will help innovate Next Gen’s approach to organizing and cultural engagement.

• Manage relationships with digital tool vendors, consultants and platform partners.
• Oversee website content updates and digital resource management.
• Develop and execute content plans that support multiple campaigns and organizing priorities.
• Review, advise on and execute digital content that supports or uplifts student voices, volunteer opportunities, partnership collaborations and…