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Digital Marketing IT Support Cybersecurity

VP, Online Distribution, Global Asset Management

Remote / Online - Candidates ideally in
Toronto, Ontario, M5A, Canada
Listing for: BMO
Full Time, Part Time, Remote/Work from Home position
Listed on 2026-02-28
Job specializations:
  • IT/Tech
    Digital Marketing, IT Support, Cybersecurity
Salary/Wage Range or Industry Benchmark: 69000 CAD Yearly CAD 69000.00 YEAR
Job Description & How to Apply Below

Final date to receive applications:

03/28/2026

Address:

100 King Street West

Job Family Group:

Asset Mgmt Sales & Service

The Senior Associate, Online Distribution accelerates BMO ETF penetration through BMO Investor Line, Advice Direct, champions Smartfolio Pro to the DIY investor segment. You will partner closely with enterprise marketing for integrated go-to-market planning, oversee cross-channel campaigns (paid media, influencer activations, content marketing), collaborating with retail leadership, compliance, and platform teams to drive awareness, adoption, and measurable growth of GAM solutions.

Key Responsibilities

  • Work with BMO Investor Line to deepen on-platform BMO ETF penetration—identify shelf opportunities, training, feature placements, and programmatic moments that increase discovery and conversion.
  • Support Smart Folio Pro strategy for DIY investors, including collaboration across marketing, and compliance to ensure audience-appropriate messaging and compliant execution.
  • Collaborate with Enterprise Marketing to develop integrated marketing planning for Smart Folio Pro and related GAM initiatives, ensuring alignment with acquisition targets and lifecycle objectives.
  • Partner with Retail leadership to design and execute branch enablement strategies for Smart Folio Pro and GAM products—lead branch skills training sessions, toolkits, and roadshows.
  • Ensure retail, Investor Line and Advice Direct training assets, scripts, and FAQs are current and compliant; measure field readiness and activation health.
  • Collaborate with the existing team to build and manage influencer relationships that amplify GAM’s digital investing solutions across Tik Tok, Instagram, Linked In, You Tube, and Reddit.
  • Stand up dashboards and reporting routines—adoption/penetration, conversion, CPA, ROAS, content engagement, and branch activation metrics.

    • Qualifications

  • 5+ years in digital investing, or wealth management, with hands-on experience in partner engagement and integrated, multi-channel campaigns.
  • Strong knowledge of digital platforms, and retail distribution strategies.
  • Exceptional project management, stakeholder communication, and cross-functional collaboration skills.
  • Familiarity with financial-services compliance and regulatory requirements.
  • Partner management across platform, product, retail, and compliance.
  • Clear, concise writing and executive-ready communication.
  • 10% ad-hoc travel requirement

    • Success Metrics

  • Adoption of BMO ETFs and growth of GAM folios on Smartfolio Pro
  • Retail rollout delivered with measurable branch enablement and in-branch activation.

    • Salary:

    $69,000.00 - $

    Pay Type:

    Salaried

    The above represents BMO Financial Group’s pay range and type.

    Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

    BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:

    About Us

    At BMO we are driven by a shared

    Purpose:

    Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

    As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs.

    From in-depth training and coaching, to manager support and network-building opportunities, we’ll help…

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