Product Marketing Director; Workday - Remote

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the2025 Forrester Wave Report for SPM,2023 Ventana Research Revenue Performance Management (RPM) Value Index,Gartner Peer Insights,2024 Gartner SPM Market Guide, andG2.Our

solutions are trusted by a diverse range of global industry leaders like T-Mobile, Service Now, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:

• Innovate with
  
  Purpose:
  
  Build impactful solutions for customers worldwide.
• Join Excellence:
  Work in a diverse, collaborative, and innovative team.
• Shape the Future:
  Lead in redefining revenue optimization.
• Grow Together:
  Unlock your potential in a supportive environment.

The Product Marketing Director plays a critical role in advancing key go-to-market initiatives, serving as a strategic partner to product, marketing, sales, and executive leadership. This role is a central connection point between product, sales, marketing, customer success, partners, and business development teams.

The Director will influence go-to-market strategy by identifying market opportunities, shaping product strategy, leading sales and GTM enablement, supporting pipeline development, and driving measurable revenue impact.

This role requires strengths in value-based messaging, cross-functional leadership, domain expertise, and the strategic application of modern AI tools to accelerate insight generation, messaging development, and go-to-market execution.

KEY RESPONSIBILITIES

• Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey.
• Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation.
• Support and influence GTM strategy and execution aligned to product/domain ownership.
• Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities.
• Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development.
• Support marketing programs that drive awareness, engagement, and pipeline growth.
• Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights.
• Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks.
• Develop AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, objection-handling frameworks).
• Provide thought leadership and category narrative development within the Sales Performance Management and broader Revenue Performance ecosystem.
• Foster customer advocacy programs (CABs, user groups, events, field engagement).
• Lead cross-functional initiatives aligned to corporate objectives with defined KPIs and measurable outcomes.
• Champion adoption of generative AI tools and workflows within product marketing to increase efficiency, insight quality, and scale.

SKILLS & EXPERIENCE

• 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS.
• 5-7+ years in product marketing leadership roles.
• Demonstrated track record of driving successful enterprise GTM strategies with measurable revenue impact.

Domain & Ecosystem Experience

• Knowledge of or direct experience with SPM technologies (Varicent and competitors).
• Experience with in the Workday ecosystem (Workday partners, marketplace, integrations, or adjacent HR/Finance technology ecosystems)…