Data Analyst – Marketing Analytics

Position
:
Data Analyst – Marketing Analytics
Office
:
Auto Canada Home Office

Location
:
Edmonton, AB

Classification
:
Full Time, Immediate Hire

Auto Canada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

Our Corporate Team plays an important role in our company’s growth and stewards the Auto Canada brand across all lines of business in our national network. Working here is fast-paced, non-stop, and a little unpredictable—and we love it.

Who we are looking for

As a Data Analyst – Marketing Analytics, you will be part of the Information Management team  will join a highly collaborative and effective team where your input will be valued and your work will make an impact. An analytical mind, a quick eye and a problem-solving attitude will make you shine. If you are bright and curious, love data and want to learn the secrets of the car industry, you will love this job.

Why you will love this job

We have an enthusiastic and highly effective team with no end to challenging and interesting work in sight. The company is growing, and the mindset is expansionary, with lots of potential for added value through data and analytics.

What you will do

· Evaluate the effectiveness of marketing campaigns, identifying key metrics and trends.

· Suggest data-driven optimizations to enhance campaign performance, such as adjusting targeting, messaging, channels, and strategy.

· Identify opportunities for marketing operations enhancements through the use of automation and process re-design.

· Design & manage a portfolio of A/B tests to compare different marketing approaches and determine the most effective variations.

· Analyze and test store-level marketing spend and initiatives and present insights.

· Identify leading causes of marketing performance variations across stores and platforms.

· Dive into marketing data such as GA4 and extract actionable insights and present findings to stakeholders.

· Perform and document data analysis, data validation, and data mapping/design.

· Gather, analyze, validate, and document both business and functional requirements of stakeholders.

· Contribute to the design of the Marketing Information Architecture.

· Participate in the assessment of vendor offerings.

· Act as a marketing SME on the Information Management team.

What you bring to the table

· Related post-secondary education and industry certification.

· Minimum two (2) years of experience developing in BI software, preferably Tableau.

· Working knowledge of SQL and experience querying SQL databases.

· Proficient in Excel including formulas, pivot tables, and Power Query.

· Excellent interpersonal, verbal, written, and listening communication skills.

· Well-developed problem-solving and documentation skills.

· Ability to handle multiple projects efficiently and effectively.

· Preferred: marketing analytics experience and familiarity with GA4, GTM, experimentation, and digital marketing platforms.

The Perks.

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

If you think you’re a good fit to come along on our ride, apply now through our website at We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. Auto Canada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.