CRO Specialist DTC ; Remote

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client is on a mission to reclaim the backyard!

They create sports and games designed to be more addictive than Fortnite and more engaging than a Tik Tok feed.
Having built an 8-figure flagship brand with them, they are now expanding into soccer and pickleball. Their goal is to help 1 million families rediscover the joy of physical play by 2030.

We are looking for a CRO Specialist to own and optimize the entire post-click customer journey for a growing DTC brand.

This role will be responsible for improving conversion performance through structured testing, funnel optimization, and data-driven experimentation.

Because the brand operates in a low-LTV, non-subscription category, optimizing first-purchase conversion and upsell funnels is critical. This role will focus heavily on improving revenue per visitor and building high-performing landing page funnels.

This is a highly hands-on role for someone who thrives on testing, iteration, and measurable growth.

The Role

Conversion Rate Optimization

• Own the CRO strategy across the entire post-click journey
• Improve conversion rate sitewide and by traffic source
• Optimize Revenue Per Visitor (RPV)
• Improve Average Order Value (AOV) while maintaining profitability
• Optimize contribution margin through smart testing

Testing & Experimentation

• Develop testing hypotheses based on data
• Set up and manage A/B tests
• Analyze results and implement improvements
• Maintain consistent testing velocity
• Report on test performance and learnings

Funnel Optimization

• Own the entire post-click funnel
• Optimize landing pages and conversion paths
• Improve first-purchase offers and upsell funnels
• Work with designers to build high-converting pages
• Continuously refine funnel performance

Key Performance Metrics

• Conversion Rate (CR%)
• Revenue Per Visitor (RPV)
• Average Order Value (AOV)
• Contribution Margin
• Testing Velocity

Requirements

• Strong experience (4+ years) in CRO for DTC or eCommerce brands (USA brands are a plus!)
• Experience running structured A/B tests
• Strong analytical mindset
• Experience optimizing landing pages and funnels
• Data-driven decision-making approach
• Experience optimizing post-click funnels
• Intermediate-high level of English

Ideal Candidate

• Highly data-driven and experimental
• Comfortable owning the entire funnel
• Strong hypothesis-driven thinker
• Creative enough to build high-converting funnels
• Experienced optimizing first-purchase offers and upsells

Benefits

• Join a lean, 8-figure company at a pivotal scaling moment.
• Direct access to founders and full collaboration with creative direction.
• Opportunity to shape brands in sports and youth culture.
• Work remotely with no time zone restrictions — we’re optimizing for best talent, not location.
• Compensation negotiable for the right fit!