Online Grocery Optimisation Analyst

Job Title

Online Grocery Optimisation Analyst

Asda House

Full time

Permanent

37.5

Competitive salary plus benefits.

Digital Marketing / Digital Campaigns

3 March 2026

Support the optimisation of the online grocery customer journey by analysing search, browse, and range performance to improve conversion and items added to basket. Use data, testing, and customer insight to identify optimisation opportunities, ensure the right online range is surfaced at the right time, and deliver measurable improvements across the end to end grocery journey.

• Optimising a personalised web journey for our GHS customers when they land on site, in order to improve item conversion and drive volume, with relevant touchpoints in the basket building journey.
• Understanding Data insights and analysis on customer basket building habits online, using wider stakeholders to support and deliver actions.
• Strategy &
  
  Collaboration:
  
  Working with marketing, design, and development teams to align web goals with business objectives.

• Data Analysis:
  Interpreting web analytics to understand user interaction and identify improvement areas
• Ability to work in the fast-paced online grocery space, dealing with changing market influences and trends
• An understanding and passion of the grocery market
• Experience with CMS (Agatha/Stibo), Web Analytics tools (Adobe) and Sales Reporting (Looker/Power BI)
• Proficient in Microsoft Excel

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves