Paid Digital Media Manager; Remote Canada

Position: Paid Digital Media Manager (Remote Canada)
Join to apply for the  Paid Digital Media Manager (Remote Canada) - Future Opening  role at  Directive

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a proprietary methodology that focuses on SQLs and customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital‑marketing strategies that help them hit their SQL targets every time.

We’re always looking to connect with talented professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences. As we grow, we seek forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

Role Overview
The Paid Strategists are a crucial, client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders on executing Paid Media deliverables. In this role you will gain experience creating high‑performing Paid strategies for enterprise SaaS businesses.

Responsibilities

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Maintain weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvement opportunities

Drive referrals via client relationships and professional network

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Understand the value of Programmatic campaigns

Manage personal productivity and utilization

Work directly with the Associate Director to ensure internal and client goals are achieved

Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Qualifications

3+ years experience at a performance/digital marketing agency

Experience working specifically with B2B SaaS/tech clients in an agency setting

Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, Linked In Ads and others

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, Linked In Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize performance

Ability to drive results and measure via OCT

Proven and measurable success with mid‑market or enterprise accounts

A unique perspective on how to drive value for SaaS

Ability to translate and articulate strategy and tell stories with data

Competitive and curious mindset; a true problem solver

Quality‑obsessed with a passion for advertising excellence

Ability to organize, prioritize, and manage multiple projects simultaneously

Travel to visit clients approximately once per year, as needed

What Success Looks Like

You encompass our core values through every interaction, internally and externally

Effectively manage approximately five mid‑tier and enterprise accounts

Meet and exceed department level OKRs, such as client growth and goal attainment

Build client trust and relationships that create consistent renewals

Cross‑sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision‑making related to strategic direction for accounts

Benefits
We offer a living wage at Directive.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your…