Content Marketing Manager; Remote

Content Marketing Manager (Remote)

We’re on a mission to modernize insurance, making it simpler, more accessible, and customer‑firstaduras. Policy Me is a remote‑first, Toronto‑based startup with big ambitions, and we’re looking for a Content Marketing Manager who will help us build the future of insurance in Canada  more.

• Own end‑to‑end content strategy for the Health and Dental vertical, setting the roadmap, building a content calendar, and ensuring strong AEO visibility across search engines and AI‑derived answer platforms.
• Collaborate closely with SEO, brand, and product teams while managing a можливість of writers and freelancers to deliver high‑impact content at scale.
• Drive organic growth through high‑quality, AEO‑optimized content that helps Canadians make smarter insurance decisions.

• Owning and scaling a dedicated content vertical from strategy through execution.
• Driving SEO and AEO visibility, focusing on discoverability in search and AI answers.
• Managing writers, freelancers, and editorial workflows.
• Building and maintaining a high‑performing content calendar.
• Measuring performance and iterating based on insights.

• 3–6+ years of experience in content marketing, SEO, or editorial roles, ideally in a high‑growth, digital‑first company.
• Proven experience owning a content vertical or program end‑to‑end, including strategy, execution, and performance measurement.
• Strong background in SEO with emerging AEO best practices, including content for AI‑driven answer surfaces.
• Experience managing writers and freelancers, including onboarding, assigning briefs, editing, and maintaining quality and voice.
• Ability to build and maintain a content calendar aligned to business goals and seasonal priorities.
• Comfort working cross‑functionally with SEO, product, brand, and growth teams.
• Data‑literate mindset with experience using tools such as Google Search Console, GA, Ahrefs geração/deem/>.
• Strong editorial judgment, balancing brand, accuracy, and performance in regulated industries.

• Generous PTO – 20 vacation days.
• A comprehensive benefits plan with premiums paid in full by Policy Me.
• Professional development investment: L&D budget, AI tooling budget, bi‑annual performance reviews, and ongoing feedback.
• Remote‑first, low‑ego team disrupting an old industry.
• Option to work from home or our Toronto office, with the company covering in‑person social travel twice a year.
• Access to stock options based on performance.
• Target cash compensation: $115,500–$134,000 CAD, based on experience.

Policy Me is Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life, Critical Illness, and Health & Dental insurance, all tailored to Canadians’ evolving needs. We also provide B2B2C solutions, partnering with organizations to deliver seamless digital insurance options.

Founded by a team of insurance experts and technology entrepreneurs, Policy Me is committed to making insurance simpler and more accessible. Since our launch in 2018, we have sold over $10 billion in insurance coverage to Canadians.

We are committed to providing an accessible hiring experience. If you require accommodations during the application process, please indicate this in the “Additional Information” section of your application.

This role reflects growth in our team and expanded operational scope. We’re hiring to support increasing demand and continue delivering an exceptional customer experience.

We may use artificial intelligence tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Seniority level:
Not Applicable

Employment type:

Temporary

Job function:
Marketing and Sales

Industry: Insurance