Demand Generation Manager

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real‑time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast‑changing world. Learn how Workato helps businesses of all sizes achieve more at

Ultimately, Workato believes in fostering a flexible, trust‑oriented culture that empowers everyone to take full ownership of their roles
. We are driven by innovation and looking for team players who want to actively build our company.

But, we also believe in balancing productivity with self‑care
. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world.

Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America.

Quartz ranked us the #1 best company for remote workers.

• Support the execution of integrated demand generation campaigns across email, webinars/events, paid media, content, and website.
• Build and launch campaigns in marketing automation tools (emails, landing pages, forms, nurture programs).
• Coordinate campaign timelines, assets, and stakeholders to ensure on‑time delivery.
• Partner with Product Marketing to apply messaging and positioning to campaign assets.
• Work with Sales and SDR teams to support campaign follow‑up and enablement materials.
• Track and report on campaign performance (leads, engagement, MQLs, pipeline contribution).
• QA campaigns before launch to ensure accuracy and best practices.
• Assist with A/B testing, optimization, and post‑campaign analysis.
• Maintain campaign documentation, calendars, and reporting dashboards.

• 2–4 years of experience in B2B marketing, demand generation, or campaign marketing.
• Hands‑on experience with marketing automation platforms (Marketo, Hub Spot, Pardot, etc.).
• Familiarity with CRM systems like Salesforce.
• Strong attention to detail and ability to manage multiple tasks at once.
• Comfort working from established campaign frameworks and processes.
• Analytical mindset with interest in learning campaign measurement and optimization.
• Strong written and verbal communication skills.

• Experience in B2B SaaS or technology marketing.
• Exposure to webinars, virtual events, or field marketing programs.
• Basic understanding of demand gen metrics and funnel stages.
• Experience supporting ABM or targeted account campaigns.

The pay for this role may range from $100,000 to $130,000, plus variable pay, benefits, perks, and equity.

Workato is an equal‑opportunity employer. We do not discriminate on the basis of any protected group status under any applicable law.