Online Merchandising Manager

The Role

At Master of Malt
, we’re serious about great spirits and great ecommerce. Our website sits at the heart of the business, serving both Retail (B2C) and Trade (B2B) customers, and we care deeply about how customers discover, understand, and buy our products.

The Online Merchandising Manager leads the digital merchandising function at Master of Malt, owning the strategy, execution and performance of how products are presented, discovered and purchased across both Retail (B2C) and Trade (B2B) channels. You will ensure customers can quickly find relevant products, understand what makes them worth buying, and complete their purchase without friction.

We’re looking for someone who takes direct operational ownership rather than coaching from the touch line. You will set the online merchandising strategy and roadmap while also working hands-on in the tools day to day. You will manage a team (currently a Digital Merchandiser, Senior Digital Merchandiser and two content executives), taking responsibility for their output, development and prioritisation. You will work closely with UX, Commercial, CRM, Campaigns, Marketing, SEO and Content to turn commercial priorities into clear, well-structured onsite journeys.

You are expected to be in the Tonbridge office every Tuesday and Thursday.

• Own how products are surfaced and prioritised across the website for both B2C and B2B customers.
• Build and maintain category, collection, and landing pages that are easy to navigate and aligned to commercial priorities.
• Set up and maintain product recommendations including cross-sell, upsell, bundles, and tasting sets.

• Own the strategy and performance of onsite search and navigation.
• Design and maintain filters and facets that help customers narrow large ranges quickly and intuitively.
• Monitor and tune search performance to improve relevance, conversion, and product discovery.
• Reduce failed and zero-result searches through improved taxonomy, synonyms, and query handling.

• Ensure product data is complete, accurate, and consistently structured in the PIM.
• Maintain key attributes including age, ABV, cask type, tasting notes, region, and brand information.
• Oversee the flow of product data from our product data platform into the ecommerce platform.

• Work closely with UX and development teams to improve navigation, filters, product tiles, and PDP layouts.
• Use analytics, heatmaps, and session recordings to identify friction in the customer journey.
• Prioritise and support changes that improve engagement and conversion.
• Run and interpret A/B tests.
• Represent the commercial and customer perspective in UX prioritisation and design decisions.

• Own and report on merchandising KPIs including conversion rate, search performance, add-to-cart rate, attach rate, and sell-through.
• Monitor onsite performance at product and category level, identifying trends and taking action.
• Track performance of new launches, campaigns, and limited releases.
• Deliver regular performance reporting to the Head of Ecommerce and commercial stakeholders.
• Translate data into clear recommendations and ensure they are acted on.

• Manage the team, owning their priorities, output quality and professional development.
• Run regular 1:1s, set objectives, and conduct performance reviews.
• Ensure clear ownership across the team.
• Build team capability over time, identifying skills gaps and creating development plans.
• Act as the escalation point for online merchandising decisions and cross-functional conflicts.
• Define and own the onsite merchandising plan and quarterly roadmap.
• Identify and prioritise the highest-impact opportunities across search, navigation, product presentation and conversion.

• Customers can find relevant products quickly and with minimal effort.
• Measurable improvements in conversion rate, search relevance and revenue per visit.
• The online merchandising team delivers consistently and knows what to prioritise.
• Category and product pages are clear, consistent, and…