Paid Social Specialist

Responsibilities:

• Build, launch, and optimize highly targeted paid social campaigns across multiple channels.
• Own day-to-day campaign management, including budget allocation, pacing, audience targeting, bid strategies, creative testing, and ongoing optimization.
• Ensure campaigns are set up correctly from the start with rigorous QA.
• Monitor daily performance to proactively identify risks, inefficiencies, and opportunities for improvement.
• Analyze campaign performance data and translate it into clear, actionable insights and optimization recommendations.
• Partner with Paid Media Managers to support broader account strategy and long-term performance improvement.
• Collaborate with creative and analytics teams to align messaging, creative direction, measurement frameworks, and reporting.
• Maintain strong organization across multiple accounts, timelines, and deliverables.
• Stay up to date on the latest in the field and share ideas the team can test and scale.
• Participate in regular client calls, providing thoughtful updates on campaign performance, learnings, and next steps.
• Work with a team dedicated to client success in a collaborative, high-performing environment.

• Have 2+ years of hands-on paid social experience, ideally in an agency environment.
• Have direct experience managing live campaigns in Meta Ads Manager and/or Linked In Campaign Manager.
• Possess a strong understanding of paid social fundamentals.
• Be comfortable with leveraging performance data to inform decisions, recommendations, and testing priorities.
• Possess a working knowledge of tracking concepts, such as UTMs, pixels, conversion events, and attribution basis.
• Have experience analyzing performance with tools such as Google Analytics and platform-native reporting dashboards.
• Be detail-oriented, with a strong sense of ownership over clean builds, accurate data, and reliable execution.
• Be able to manage multiple campaigns, accounts, and priorities in a fast-paced environment.
• Be a clear, thoughtful communicator who collaborates effectively with teammates across disciplines.

• Meta Ads Certification
• Linked In Ads Certification
• Tik Tok Ads Certification
• Google Analytics Certification
• Experience managing campaigns on additional platforms (Pinterest, Reddit, etc.)
• Exposure to B2B paid social, demand gen, or lead-focused campaigns
• Word Press or CMS-driven website experience
• Simple IRA
• Flexible work from home schedule:
• Fluid workday hours (we just ask that you find time for 8 hours of work)
• Freedom to choose a hybrid WFH and/or in-office schedule
• Great perks — read all about ’em →

If this job opportunity sounds like you, let’s chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.