Digital Marketing Manager

Overview

The Digital Marketing Manager is responsible for leading, executing, and optimizing the organization’s digital marketing strategy across all digital channels. This role owns digital initiatives from concept through launch and ongoing optimization, ensuring high-quality execution, measurable results, and alignment with business goals. The Digital Marketing Manager brings strong technical expertise, strategic thinking, and hands-on execution skills, with emphasis on website management, backend functionality, CRM/email marketing, paid media, and reputation management.

This role also supports and guides Digital Marketing Strategists, helping prioritize initiatives, elevate quality, and ensure timely execution. This position is eligible for remote work.

• Digital Strategy & Execution:
  Own the planning, execution, optimization, and reporting of all digital marketing initiatives across web, SEO/SEM, paid search, social media, email, CRM, and display advertising.
• Lead digital campaigns from start to finish, ensuring projects are launched on time, meet quality standards, and achieve defined goals.
• Establish digital campaign goals and KPIs; track, analyze, and report performance with actionable insights.
• Stay ahead of digital marketing trends, platform updates, and best practices, proactively recommending improvements and innovations.
• Website & Backend Management:
  Own website content, structure, and backend functionality, including ongoing edits, optimizations, and user experience improvements.
• Create and optimize landing pages to improve conversion rates and user engagement.
• Collaborate with internal teams and external partners on website development, updates, and enhancements.
• Ensure website content remains current, accurate, and aligned with brand and SEO best practices.
• Paid Media, SEO & Lead Generation:
  Plan, execute, and optimize Google Ads campaigns, including keyword research, budgeting, A/B testing, and performance analysis.
• Drive lead acquisition and track conversions, including new patient acquisition and funnel performance.
• Lead A/B testing initiatives across digital channels to continuously improve performance.
• Email Marketing, CRM & Reputation Management:
  Manage email marketing and CRM campaigns, including segmentation, automation, and performance tracking.
• Oversee Google Business Profile (GMB) and online reputation management, including listings accuracy, review monitoring, and response strategy.
• Ensure consistent, high-quality digital presence across all online office listings and local platforms.
• Content, Social & Brand Presence:
  Oversee social media strategy and execution, ensuring consistent brand voice, engagement, and growth across platforms.
• Create, review, and publish blog content and digital signage content (LED/monument signs, optical displays, waiting rooms).
• Assist with design layouts for print and digital media as needed, maintaining brand consistency.
• Team Support &
  
  Collaboration:
  
  Provide guidance and support to Digital Marketing Strategists, helping prioritize initiatives and maintain focus on high-impact work.
• Review digital work for quality, accuracy, and effectiveness prior to launch.
• Participate in brainstorming sessions and campaign development with the marketing team.
• Commitment to continuing education and development in online marketing and social media trends, website and UX best practices, design trends, and eyecare industry developments.
• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Graphic Design, or related field required.
• 10+ years of experience in digital marketing, with demonstrated ownership of campaigns from planning through execution and optimization.
• Experience managing websites, including backend updates and optimization.
• Coding knowledge (HTML/CSS) preferred.
• Experience with email marketing platforms and CRM systems.
• Experience with social media management platforms preferred.

• Strong Technical Knowledge of:
• Digital Marketing Platforms
• Website Management
• Digital Campaign Development
• Multi-channel Communication Skills
• Creativity
• Ability to Work Independently
• Initiative & Autonomy
• Account…