Senior Director CTV & Social Media

* Develop category strategies that position Live Ramp as the identity and data collaboration partner of choice for streaming and social platforms navigating the landscape
* Drive product roadmap influence by gathering partner requirements and collaborating with Product teams to ensure ATS and other solutions meet evolving CTV and social media needs
* Identify white space opportunities within the CTV and social ecosystem, including emerging platforms, FAST channels, and next-generation social networks
* Lead deal teams comprising Legal, Privacy, Product, Engineering, Marketing, and Customer Success to ensure seamless partner onboarding and activation
* Remove blockers by coordinating across functions, escalating strategically, and maintaining momentum through complex technical and business requirements
* Translate technical concepts into compelling business value propositions for non-technical executives at partner organizations
* Champion partner needs internally, ensuring Live Ramp's product and go-to-market strategies reflect CTV and social media market dynamics
* 8+ years in partnerships, business/corporate development, or strategic sales
* Deep CTV and/or social media expertise with established relationships at major streaming platforms, device manufacturers, social networks, or adjacent AdTech companies
* Proven track record of closing technically complex and long sales cycle deals.
* AdTech/Mar Tech fluency including working knowledge of: SSPs, DSPs, CDPs, identity solutions, header bidding, programmatic advertising, data clean rooms, and privacy frameworks (TCF, GPP, CCPA, GDPR)
* CTV ecosystem understanding: familiarity with ACR data, streaming measurement, server-side ad insertion (SSAI), CTV attribution, and platform-specific technical requirements
* Social media platform knowledge: understanding of social ad products, Conversions API, offline events, first-party data onboarding, and platform identity solutions
* Identity & privacy expertise: strong grasp of authenticated traffic, RampIDs, deterministic vs. probabilistic matching, and privacy-preserving technologies
* Player-coach mentality with the ability to balance personal IC contributions with team development and strategic leadership
* Executive presence and communication skills, comfortable presenting to C-level audiences and representing Live Ramp in high-stakes negotiations
* Cross-functional influence with a track record of rallying diverse teams around shared goals without direct authority
* Existing relationships with partnership and business development teams at top-tier CTV platforms (Roku, Samsung, VIZIO, LG, etc.) or social media companies (Meta, Tik Tok, Snap, Pinterest, etc.)
* Experience with Canada and/or Mexico markets, including familiarity with regional privacy regulations and platform dynamics
* Background in identity solutions, data onboarding, or audience platforms (e.g., The Trade Desk, Live Ramp, Neustar, Experian, Acxiom)
* Track record of launching new products or expanding into new verticals within AdTech or Mar Tech
* Experience working in or closely with product teams to influence roadmap and drive product-market fit
* Market leadership position:
Work with the industry's most comprehensive identity resolution and data collaboration platform
* Strategic importance:
This role is critical to Live Ramp's growth strategy in the fastest-growing segments of digital advertising
* Executive visibility:
Regular interaction with Live Ramp's C-suite and board of directors
* Innovation opportunity:
Shape the future of privacy-forward advertising technology and identity solutions
* Competitive compensation:
Base salary + performance bonus + equity, commensurate with experience
* Career growth:
Clear path to VP and beyond as the team and business scale

Location:

3 days a week in NYC or SF (potentially Seattle) Travel: 20% (industry events, partner meetings, team gatherings)

Reports to:

SVP Partnerships
* People:
Work with talented, collaborative, and friendly people who love what they do.
* Fun:
We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
* Work/Life Harmony:
Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
* Comprehensive Benefits Package:
Live Ramp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
* Savings:
Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead. Also Employee Stock Purchase Plan - 15% discount off purchase price of Live Ramp stock (U.S. Live Rampers)
* Ramp Remote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

LiveRamp is the data…