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Job Description & How to Apply Below
Location: Bengaluru
Digital Marketing Manager
- Job Description
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities:
* Own the entire marketing function for the assigned unit and lead a team to achieve the set marketing objectives
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills:
Education and Experience
* Post graduation in marketing with specialization or certification in digital marketing
* Engineering graduate with marketing post graduate degree preferred
* 6 to 9 years of experience; should have started their career as digital marketing and latest experience should be of team lead.
* Experience in ecommerce or retail is mandatory
* Experience in fashion or jewellery preferred
Technical Skills
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Merchandising skills is a must
* Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
* Working knowledge of ad serving tools (e.g., DART, Atlas)
* Experience in setting up and optimizing Google Adwords campaigns
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Strong analytical skills and data-driven thinking
Soft Skills
* Excellent project management skills, leading, influencing, and driving cross-functional teams.
* Knowledge of Ecommerce technology platforms is a plus, specifically Shopify experience
* Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives
* Excellent communication skills, including strong oral and presentation skills
Details:
- managing digital campaigns for the stores. Handling - Online-to-offline, Location-Based digital marketing and Brand awareness campaigns.
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