Marketing Executive

Position: Marketing Executive (Permanent)
Marketing Executive
York
£40,000 - £45,000 + benefits

KO2's client is a technology-led business supplying advanced software tools to automotive OEMs. As the company continues to grow, they are expanding their in-house marketing function and are now looking for an experienced Marketing Executive to join their team in York.

This is an office-based role with some flexibility for home working. The role benefits from close collaboration with the wider business, so candidates should expect to spend a significant proportion of the working week onsite.

The role
This position sits within a small, collaborative marketing team and reports directly into the Head of Marketing. The successful candidate will play a key role in driving digital marketing performance across multiple channels, bringing fresh ideas, insight and hands-on expertise.

The focus is on B2B digital marketing within a technical environment. While prior automotive experience is not required, an interest in technology and the ability to quickly understand complex products is essential.

Key responsibilities include:

Managing and optimising PPC campaigns, with a focus on improving conversion rates and ROI
Developing and executing SEO strategies to reduce reliance on paid channels over time
Analysing performance across digital channels and using data to guide decision-making
Creating and repurposing digital content and marketing assets, including infographics, short videos, blog content, eBooks and similar materials
Working with existing technical content and transforming it into engaging digital assets
Managing website content through a CMS (Drupal experience is beneficial, but not essential)
Exploring and leveraging emerging channels, including generative AI platforms, to increase visibility and traffic
Working closely with sales to support account-based marketing and aligned campaigns

All digital marketing activity is handled in-house, so this role offers a high level of ownership and influence, with the opportunity to directly shape how marketing is delivered.

About you
This role would suit a mid-level marketing professional with solid experience in B2B digital marketing, ideally within a technology-focused environment.

You are likely to have:

Proven experience across PPC, SEO and digital campaign management
Strong analytical skills and a desire to understand what works, why it works, and how to improve it
Experience creating or developing digital marketing assets from existing content
A good working knowledge of content management systems
Confidence working closely with sales teams and other stakeholders
A proactive mindset, with the ability to bring new ideas and approaches to the team
An interest in emerging technologies and AI-driven marketing channels

This is not a junior role, but equally not a senior management position. It is well suited to someone with several years of experience who is looking to grow, develop and take on more responsibility over time.

What's on offer

Salary of £40,000 - £45,000, depending on experience
Permanent role based in York
Office-based position with flexibility to work from home
Supportive, collaborative working environment
Opportunity to shape and influence an evolving in-house marketing function