Digital Content Specialist

Overview

Job Description: The Digital Content Specialist is responsible for writing high-quality content that tells the health system's story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels.

Partners closely with the division's Digital Experience team, serving as a digital content expert.

Company: Advocate Aurora Health

Location: Charlotte, NC (On-site, Remote)

Salary: $30.15 - $45.25/hr

Type: Full-time

Benefits: Medical, Dental, Vision, Life, Retirement, PTO

Department: 12812 Advocate Aurora Health Corporate - CXandDigital:
Digital Strategy

Status: Full time

Benefits Eligible: Yes

Hours Per Week: 40

Schedule Details/Additional Information: This is a hybrid role offering remote work opportunity with some travel required for occasional in-person team meetings. Remote work is currently only approved for residents living in the following states: AL, AK, AR, AZ, DE, FL, GA, IA, , IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.

• Serve as digital content expert while partnering closely with the Digital Experience team
• Research, conduct interviews, write and edit content that's optimized for organic and AI search (SEO & AEO) and user experience for organization's 30+ websites, email marketing and other digital platforms including blog posts
• Implement the enterprise-wide health and wellness content strategy
• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
• Assist with large website migrations, including auditing and optimizing existing content and creating new content.
• Edit webpages in content management system

• None Required.

• Bachelor's Degree in Marketing, Digital Marketing, or related field, or
• Bachelor's Degree in Public Relations or related field such as Journalism.

• Typically requires 2 years of experience preferably in Digital Marketing, Journalism or Public Affairs, Public Relations, and Communications. Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• Proven experience producing high-quality website content in a fast-paced environment
• Strong written and oral communications
• Strong organizational skills
• Storytelling capabilities
• Problem-solving skills
• Experience customizing content for a wide range of channels and audiences
• Able to thrive in a collaborative environment
• Able to prioritize and produce content for both long- and short-term projects
• Well-versed in AP Style
• Familiarity with Sitecore or other CMS

• This position requires travel, therefore, will be exposed to weather and road conditions.
• Operates all equipment necessary to perform the job.
• Exposed to a normal office environment.