Paid Media Advertising Manager; Remote

Overview

Dermsquared is a leading education and engagement platform serving the dermatology community, delivering high-quality conferences, digital education, and peer-driven content. Our marketing efforts support both large-scale conferences and always-on digital products, with paid media playing a critical role in audience growth, registrations, and sustained engagement.

Location: Remote

Type: Part-time (2-3 days per week), Contract

• Campaign Strategy & Planning
  :
  Develop paid media strategies aligned to campaign objectives, audience targets, and budget parameters.
• Creative Coordination
  :
  Partner with internal stakeholders to source, traffic, and QA creative assets; ensure creative is platform-ready, on-brand, and delivered on timeline; collaborate with creative and marketing teams to test and iterate on messaging and formats.
• Execution & Optimization
  :
  Build, launch, and manage paid media campaigns across platforms; allocate and reallocate budgets based on performance and priorities; monitor performance weekly and make real-time optimizations to improve efficiency and outcomes; conduct A/B testing on creative, audiences, and placements.
• Reporting & Insights
  :
  Track and analyze campaign performance against KPIs such as CTR, CPC, CPA, and conversions; develop clear, actionable performance reports for leadership and stakeholders; translate data into insights and recommendations for future campaigns.
• Cross-Functional Collaboration
  :
  Work closely with marketing, creative, digital, and leadership teams; maintain clear documentation of campaigns, budgets, and learnings; ensure paid media efforts are aligned with broader marketing initiatives.

• 3+ years of hands-on paid media experience across Meta, Linked In, Google Ads, and programmatic platforms
• Proven experience managing budgets and optimizing multi-channel campaigns
• Strong analytical skills with the ability to interpret performance data and act on insights
• Experience coordinating creative assets across teams and timelines
• Comfortable presenting performance results to leadership

• Experience with B2B or healthcare, education, or regulated industries
• Familiarity with GA4, platform analytics, and reporting dashboards
• Strong project management and organizational skills
• Ability to balance strategic thinking with detailed execution