Paid Media Specialist

Overview

Job Title: Paid Media Specialist – Contract - 1099

Location: Marlton, NJ/Hybrid

About Home Source
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Our organization is a fast-growing, data-driven marketing and technology company that partners with clients across multiple industries to accelerate growth through performance marketing, analytics, and automation. We are seeking a highly skilled and analytical Paid Media Specialist (Contract/1099) to join our team on a project basis. This role is ideal for an experienced digital marketer who thrives in a fast-paced, collaborative environment and is passionate about delivering measurable results through integrated, multi-channel paid media campaigns.

Are you a results-oriented marketer with a proven track record in digital advertising, omni-channel strategy, and ROI-driven optimization? The Paid Media Specialist will manage full-funnel paid media initiatives across Google Ads (Search, Shopping, PMAX), Meta, Microsoft Ads, OTT/CTV, and programmatic platforms. You will be responsible for setup, optimization, performance analysis, and strategic recommendations—ensuring campaigns meet client KPIs and budget targets. This remote contract position offers flexibility, creative autonomy, and the opportunity to support multiple high-growth clients and 6–7 figure annual budgets.

• 3–5 years of experience managing multi-channel paid media campaigns.
• Proven expertise in Google Ads (Search, Shopping, PMAX), Meta Ads Manager, and Microsoft Ads.
• Experience running OTT/CTV and/or programmatic campaigns.
• Strong analytical mindset with mastery of GA4, Tag Manager, Search Console, and platform-specific analytics.
• Ability to interpret complex data, build performance stories, and turn insights into action.
• Knowledge of Manufacturer Co-Op advertising (preferred but not required if a strong willingness to learn is demonstrated).
• Proficiency with keyword research tools (SEMrush, Ahrefs), feed management, and attribution frameworks.
• Excellent communication, organization, and reporting skills.
• Ability to work independently as a contractor while collaborating effectively with a distributed team.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

Campaign Strategy & Execution

• Develop, launch, and manage paid media campaigns across search, social, shopping, OTT/CTV, PMAX, and programmatic platforms.
• Build, scale, and optimize campaigns across Google, Meta, Microsoft Ads, and retail-focused placements.
• Manage Google Shopping feeds, Merchant Center diagnostics, and PMAX asset groups.
• Execute audience segmentation, keyword research, and cross-channel creative testing.
• Oversee daily pacing, bid strategies, and budget allocations from $15,000 to $800,000 annual in ad spend.
• Collaborate with Account Strategists, creative and content teams to produce compelling and conversion-driven ad assets.

Co-Op & Compliance

• Understand and follow Manufacturer Co-Op guidelines, including compliance for GE, Whirlpool, Electrolux, Bosch, and similar brands.
• Manage co-op submissions, pre-approvals, performance documentation, and guideline adherence.
• Ensure campaigns meet formatting, brand, and reporting requirements for reimbursement.

• Monitor and analyze campaign performance with a focus on CAC, ROAS, conversion rates, LTV insights, and efficiency metrics.
• Configure and validate conversion tracking via Google Tag Manager, including event tagging, data layer usage, and tracking purchase or quote values.
• Utilize A/B testing, attribution modeling, and audience insights to refine campaigns.
• Prepare weekly/monthly reports highlighting KPIs, trends, and strategic actions.
• Leverage analytical platforms including GA4, Google Tag Manager, Search Console, Meta Business Suite, Google Ads, Microsoft Ads, Merchant Center, and additional campaign management tools.

• Work closely with internal teams and clients to align on goals, strategy, and performance updates.
• Participate in quarterly business reviews and contribute to forward-looking paid media roadmaps.
• Stay current on new digital advertising trends (e.g., AI Max), emerging platforms, and algorithm shifts.