Senior Media Buyer

Overview

Join to apply for the Senior Performance Marketing Specialist role at Caps Lock
.

We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.

-based companies operating in the home improvement industry.

We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms
.

• Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks.
• Strategically plan, execute, and optimize campaigns for new clients.
• Ensure structured testing, performance measurement, and data-driven decision-making.
• Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests.
• Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies.
• Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality.
• Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes.
• Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools.
• Identify, test, and evaluate emerging platforms (e.g., DV360, Search
  360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs, etc.) to identify new lead generation opportunities.
• Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge.

• Highly dedicated, self-motivated, and responsible
• Strong sense of accountability, attention to detail, and a creative mindset
• Excellent communication skills and a proactive collaborator
• Strong problem-solving and critical thinking abilities
• Adaptable and eager to learn in a fast-changing environment
• Demonstrates initiative and creativity
• Effective time and project management skills
• Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying work
• Eager to contribute to the company s growth while continuously pursuing personal and professional development

• Minimum 5 years of media buying experience focused on lead generation
• Proven track record on Facebook Ads and Google Ads (Search, Display)
• Experience with at least 4 different ad platforms, preferably at least one from each category:
• Programmatic (e.g. DV360, Search
  360)
• Video (e.g. Roku, You Tube, Tik Tok)
• Social (e.g., Reddit, X, Quora)
• Native (e.g,. Taboola, Outbrain)
• Experience running at least 4 different niches across different ad platforms
• At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences
• Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation
• Creative thinking with a keen eye for detail and design
• Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying (e.g., ChatGPT, Midjourney, Freepik, Ad Creative.ai, Perplexity, etc.)
• Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale
• Experience in working independently and collaboratively in a remote setting
• Strong analytical skills and data-driven thinking
• Experience in people management is a big plus but not required
• Ability to build respectful and positive relationships with colleagues
• Excellent writing and communication skills in English

Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth.

Remote Work We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.

Paid Time Off Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.

Ongoing Learning We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.

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