Business Partner, Marketing
Alpharetta, Fulton County, Georgia, 30239, USA
Listed on 2026-02-01
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IT/Tech
Digital Marketing, Data Analyst -
Marketing / Advertising / PR
Digital Marketing
Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
The future of data resilience is here - go fearlessly forward with us.
This role, Corporate Technology Business Partner, will act as a business process analyst and product owner supporting Veeam’s Marketing capability areas — including Corporate Marketing, Web, Customer Marketing, and Corporate Communications. You will lead the intake, prioritization, and execution of technology solutions across these domains, ensuring that digital tools, platforms, and processes enable measurable outcomes. This role is ideal for someone who thrives at the intersection of marketing and technology and can translate evolving business needs into structured roadmaps, workflows, and delivered capabiliti es.
There will be some travel a few times a year.
This role is remote within the US, but we are prioritizing candidates based in Eastern time zone for team alignment.
What You’ll Do- Own and manage product intake across Marketing functions, helping teams define and refine business needs web experiences, brand initiatives, and internal/external communications
- Maintain and prioritize the product backlog across platforms supporting digital marketing, web CMS, marketing automation, asset management, and analytics
- Translate marketing business needs into clear requirements and user stories with defined acceptance criteria
- Analyze and optimize current-state marketing processes, from campaign planning and lead capture to nurture, scoring, handoff, and reporting
- Prioritize work based on marketing impact, urgency, business value, and dependencies with Corporate Marketing, Marketing Operations, and Corporate Communications teams
- Collaborate with marketing operations, content teams, field marketers, and technical owners of platforms such as AEM, Marketo, and Salesforce
- Track key KPIs related to campaign performance, platform usage, and process efficiency to inform prioritization and measure success
- Drive feature adoption by coordinating with enablement, change management, and training teams to support smooth transitions and end-user readiness
- Act as the voice of the business in agile delivery processes, representing marketing objectives during planning, demos, and retrospectives
- Continuously refine backlog and roadmap based on data, feedback, and shifting marketing strategies
- 5+ years of experience in a role involving product ownership, business analysis, or marketing technology enablement
- Business Domain Knowledge – Strong understanding of B2B marketing functions, including content marketing, web, and brand communications
- Demonstrated ability to define and manage a product backlog, write user stories, and deliver iteratively using agile methods
- Stakeholder Engagement & Influence – Build credibility with senior marketers, creative teams, digital teams, and technical partners
- Process Analysis & Optimization – Capable of streamlining campaign ops, marketing workflows, and cross-functional execution processes
- Business Capability Management – Understands the evolution of key marketing capabilities and how tech can support maturity
- Facilitation & Communication – Leads conversations that align business goals and technical constraints; documents clearly and communicates effectively
- Familiarity with enterprise tech platforms supporting digital experience, marketing AI implementations, or marketing communications
- Experience managing backlogs and agile delivery using Jira, Aha!, Confluence, or similar tools
- Certifications such as CSPO,SAFePO/PM, CBAP, or marketing technology platforms (e.g., Adobe Experience Manager) are a plus
- Data Analysis & KPI Development – Works with marketing analytics and ops teams to define and…
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