Associate Director, Amazon Ads

Tombras, a 450+ person, full‑service, national advertising agency with a digital mindset, is seeking an Associate Director, Amazon Ads to help build and scale our Commerce Media capability. This role is a hands‑on operator who will lead day‑to‑day Amazon Ads execution for key clients and help establish the playbooks, standards, and execution rhythm as the practice grows.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

• Own end‑to‑end Amazon Ads activation and performance for assigned clients, including account structure, campaign automation, campaign creation, ongoing optimization, testing, sales forecasting and budget pacing.
• Lead the client performance rhythm for Amazon Ads—running daily/weekly client status calls as needed (pacing, priorities, promos, and issue resolution), delivering clear, actionable reporting recaps and recommendation
  s, and ensuring stakeholders stay aligned on what’s driving performance and what’s changing next.
• Lead execution across Amazon ad products:
• • Sponsored Products, Sponsored Brands, Sponsored Display
• Partner with Tombras’ Programmatic Investment team on Amazon DSP
  :
• • Provide Amazon‑specific audience and retail context (category dynamics, product priorities, promo calendar, retail readiness inputs)
  • Collaborate on full‑funnel planning, audience strategy, and performance narratives
  • Ensure DSP efforts align with Sponsored Ads learnings (search query demand, product targeting, creative insights)
• Build and manage scalable workflows in Pacvue and other Amazon/retail media platforms to drive automation, efficiency, and disciplined pacing.
• Drive core performance levers: keyword and product targeting strategy, search term harvesting, bid and budget optimization, placement controls, audience tactics, and creative testing plans.
• Partner with Creative and client commerce stakeholders to improve retail readiness (catalog hygiene, PDP content needs, promotional timing, inventory signals) and translate insights into actions that improve conversion and efficiency.
• Collaborate with Media Strategy and broader media investment teams to connect Amazon Ads into full‑funnel plans (e.g., social, video/CTV, programmatic), while keeping Amazon’s retail realities and KPIs front and center.
• Work closely with Analytics + Data Science to define the measurement approach (including AMC/Attribution where feasible), align reporting definitions, and deliver clear performance narratives for weekly/monthly cadences and QBRs.
• Establish and maintain Amazon execution standards: naming conventions, QA checklists, reporting definitions, testing roadmaps, and “what good looks like” benchmarks.
• Contribute to new business:
  Amazon audits, POVs, forecasts, launch plans, and pitch support related to Amazon growth and marketplace share capture.
• Mentor and guide junior talent as the team scales; help train other media teams on how Amazon differs from traditional paid search and programmatic.

• 7+ years of performance media experience, with 5+ years hands‑on Amazon Ads management (agency experience strongly preferred).
• Demonstrated ability to manage meaningful budgets and drive measurable performance improvements across Sponsored Ads; DSP experience is a strong plus.
• Strong working knowledge of Amazon Ads KPIs and decisioning:
  • ROAS, TACoS/ACoS, NTB/customer acquisition, share‑of‑voice/rank dynamics, promo impacts, and margin awareness (where data is available)
• Proven ability to build campaign structures that scale, with disciplined pacing and a test‑and‑learn mindset.
• Strong client presence—able to lead weekly performance cadences and contribute confidently to executive Q  narratives.
• Excellent cross‑functional collaboration skills (Creative, Analytics, Media Investment, client eComm teams).
• A…