Paid Social Specialist - Execution & Reporting Remote

Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM, and Analytics.

Our "Walkers", our people, are among the best in the business.

We are fortunate to have a portfolio of passionate, purpose-led clients and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from high-performance car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients.

Our relentless optimism means we put our best foot forward, build on our foundation, and start each day fresh - creating an environment of growth and discovery, both personally and professionally.

Motion is contagious — and we’re going places. Won’t you join us?

The Paid Social Specialist (Contract) is a temporary independent contractor engagement. This is a 12 week independent contractor assignment. This role is responsible for the execution, optimization, and performance reporting of paid social campaigns across major platforms for the duration of the coverage period. The engagement is focused on maintaining continuity of campaign delivery, pacing, and reporting outcomes in alignment with existing media plans, performance targets, and established standards.

This is an execution-focused engagement centered on accuracy, reliability, and consistent reporting. The contractor is engaged to deliver defined outcomes within an existing campaign ecosystem and is not responsible for net-new strategy development or long-term account ownership.

Campaign Execution & Optimization

• Execute paid social campaign projects across Meta, Tik Tok, You Tube, Reddit, and Snapchat
• Configure campaign projects in accordance with approved media plans, budgets, and objectives
• Implement standard campaign components including targeting parameters, creative formats, tracking configurations, and QA validation
• Manage optimization activities such as budget pacing, creative rotation, audience refinements, and frequency monitoring to support performance goals
• Identify and resolve delivery, tracking, or platform-related issues as needed to maintain campaign performance

Performance Monitoring & Reporting

• Monitor campaign performance against agreed-upon KPIs
• Produce and deliver weekly and monthly performance reports using existing templates and benchmarks
• Compile and validate data from platform dashboards, GA4, and Excel / Looker Studio
• Surface performance trends, risks, or anomalies to key stakeholders in a timely manner
• Coordinate with internal media stakeholders to ensure alignment during the coverage period
• Participate in knowledge transfer at the start and conclusion of the engagement
• Maintain documentation of campaign status, key insights, and open items to support transition at the end of the contract
• Partner closely with the Media Team to ensure smooth coverage
• Follow documented processes and existing optimization frameworks
• Participate in a structured handoff at the start and end of the coverage period
• Document key learnings, status, and open items toward the end of the contract

• 2–5 years of hands-on paid social execution experience
• Strong experience in Meta Ads Manager
• Comfort managing live budgets and pacing
• Proven reporting accuracy and attention to detail
• Proficiency in Excel / Google Sheets
• Familiarity with GA4 and campaign tracking fundamentals
• Ability to ramp quickly and work independently

This role is engaged as an independent contractor for a defined coverage period. The contractor retains discretion over the manner and means of performing the services, provided agreed-upon deliverables, timelines, and performance standards are met.