Manager , Organic Social Remote

Overview

CRAFT MEETS COMFORT. At Resident, we believe your living space shouldn’t just look good, it should feel good. That’s why we’ve created a house of brands that focuses on quality materials, timeless style, and most importantly, comfort. Our current brands include Nectar, Dream Cloud, Awara, and Siena products. Since our inception in 2017, Resident has become one of the fastest-growing omnichannel retailers in North America, with expertise in data science & analytics, performance marketing, and e-commerce technology.

We are focused on building world-class teams across retail, finance, operations, logistics, data science, performance marketing, and customer success in a modern work environment.

At Resident, our staff is dedicated to the values of Excellence, Customer Love, Big Thinking, Inclusivity, and Forward Momentum.

This is a Remote position. To be considered for this role candidates must reside and be authorized to work in the United States.

Resident Home is seeking an experienced and strategic leader to join our team as the Manager Growth, Organic Social. We are dedicated to providing our customers with the best sleep experience through our premium products and exceptional customer service. We are looking for a talented and driven Growth Manager, Organic Social to join our team and help us expand our presence in online communities.

We are seeking a Manager Growth, Organic Social with a proven track record of driving new customer acquisition through innovative and data-driven strategies. The ideal candidate will be adept at leveraging online communities, including Reddit and Facebook Groups, as well as other digital channels to fuel our growth. This role requires a creative thinker with a deep understanding of growth marketing, analytics, and community engagement.

• Develop and execute growth strategies to drive new customer acquisition across Reddit, Facebook Groups, and other digital platforms.
• Lead the execution of branded community spaces, ensuring alignment with overall brand strategy.
• Experiment with and optimize various growth channels and tactics to achieve measurable results.
• Monitor and engage with online communities to foster brand loyalty and advocacy while maintaining brand integrity.
• Create and test compelling content and campaigns that resonate with our target audience and drive engagement.
• Identify and collaborate with influencers and key community members to amplify our reach and impact.
• Analyze performance data and metrics to inform decision-making and optimize growth strategies.
• Stay ahead of industry trends and best practices in growth hacking and digital marketing.
• Work closely with cross-functional teams, including product, engineering, and customer service, to align growth initiatives with overall business goals.

• 3-5 years of experience in a similar role
• Proven experience in growth hacking, digital marketing, or a similar role within an early-stage tech startup.
• Strong understanding of Reddit, Facebook Groups, and other digital community platforms.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with a knack for innovative marketing strategies and tactics.
• Strong written and verbal communication skills.
• SEO experience, preferred.
• Ability to thrive in an autonomous, fast-paced and dynamic environment.
• Passion for the mattress and sleep industry is a plus.

• Remote-first workplace
• HSA company contributions
• 401K with company match component
• Take what you need PTO
• Wellness benefits
• Online learning resources & trainings
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount

The salary for this position is $85,000 - $110,000. We carefully consider a wide range of compensation factors, including background, skills, qualifications, experience, geographic location, and other non-discriminatory factors. This role might be eligible for discretionary bonuses or commission payments. For more information regarding the pay range, please contact us at

Resident is a privately held company headquartered in San Francisco, CA, with offices in Tel Aviv and manufacturing operations in Jeffersonville, IN. This remote role may require attendance at in-person meetings, trainings, team events, or other off-site gatherings as part of business operations. The Company will provide advance notice and cover approved travel expenses per policy.

Resident is committed to equal employment opportunity and will not discriminate against applicants or employees on protected bases under federal, state, or local law. Resident participates in E-Verify. #LI-REMOTE

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