Director, Strategic Consulting
Saint Petersburg, Pinellas County, Florida, 33739, USA
Listed on 2026-02-01
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IT/Tech
Digital Marketing
Overview
Join Kobie Marketing as a Strategic Loyalty Advisor. We are a national Top Workplace and Top Remote Workplace, partnering with leading brands to build lasting emotional connections with customers. We offer a collaborative, growth-focused culture and flexible work options, including remote work from anywhere.
What you’ll do- Lead and deliver loyalty consulting, strategy, and program design to maximize consumer emotional connection throughout the customer lifecycle and deliver enterprise value for clients.
- Collaborate with Kobie’s client services, business development, analytics, marketing services, technology, and operations teams to execute programs.
- Design, evolve, and optimize loyalty, retention, or engagement programs (B2C or B2B) aligned with business goals.
- Provide actionable recommendations and loyalty strategies that meet clients’ objectives and customer needs.
- Synthesize research and data into insights; create briefs and playbooks to guide CX, marketing, technology, and data delivery; develop learning agendas for tests.
- Communicate data-driven viewpoints effectively to internal and external stakeholders.
- Monitor market trends and best practices; publish POVs, case studies, and frameworks.
- Oversee scope and deliverables across multiple projects or clients to ensure on-time and on-budget delivery.
- Loyalty program design and implementation experience (B2C or B2B).
- Experience across at least two verticals (e.g., financial services, travel, entertainment, telecom, B2B services).
- Strong understanding of loyalty marketing, CRM, digital marketing, personalization, omnichannel planning, and lifecycle campaigns.
- Strategic consulting skills with ability to build trusted advisor relationships and deliver value.
- Results-oriented with strong planning and communication.
- Grit; ability to work independently and recalibrate after challenges.
- Influence and data-driven storytelling; team-first mindset.
- Curiosity, active listening, and ability to give/receive feedback.
- Savvy; comfort with ambiguity and simplifying complexity.
- Inclusion; ability to work with diverse perspectives and break down silos.
- Bachelor’s degree and prior loyalty marketing experience required.
- 10+ years in marketing, loyalty, customer engagement, or consulting.
- Demonstrated experience in loyalty/engagement or CRM consulting (B2C and/or B2B).
- Category knowledge in Retail with experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality.
- Experience with global loyalty programs and Cobrand/Multi-brand/paid program experience preferred.
Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world’s most successful brands. We’re a values-led organization and have been named a Top Workplace in the USA. We celebrate diversity and support nondiscrimination and equal opportunity.
Ready to join us?If you’re ready to make an impact and grow in a supportive, innovative environment, apply today and join the best and brightest in loyalty.
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