Senior Paid Media Strategist; Remote

Senior Paid Media Strategist (Remote US) - Future Opening

Directive Consulting is a performance marketing agency for SaaS and tech companies. We focus on SQLs and customers using our customer‑generation methodology, not traditional MQLs.

We offer paid media, SEO/content, CRO, and video to clients through comprehensive digital marketing strategies that help them hit SQL targets.

We’re seeking forward‑thinking individuals who thrive in fast‑paced environments, obsess over analytics and storytelling, and want to make an impact in B2B tech and SaaS marketing.

The Paid Strategist is a client‑facing role responsible for day‑to‑day deliverables, managing custom client strategies, and communicating with stakeholders. You will create high‑performing paid media strategies for enterprise SaaS businesses.

• Oversee and lead a collection of paid media accounts.
• Serve as direct support to client contacts.
• Coordinate weekly communication with vendors and operational partners to ensure alignment and quality.
• Drive referrals via client relationships and professional network.
• Build quarterly strategies for clients.
• Create, maintain, and optimize budgets across multiple paid channels.
• Analyze client positioning and unique value propositions.
• Confirm lead routing accuracy within CRM.
• Leverage programmatic campaigns.
• Manage personal productivity and utilization.
• Collaborate with Associate Director to meet internal and client goals.
• Execute and optimize PPC campaigns on Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Expertise across paid search and paid social (Google Ads, Facebook, Linked In, etc.).
• Proficiency with advertising platforms and tools (Google Ads, Facebook Business Manager, Linked In Campaign Manager).
• Strong understanding of PPC principles: keyword research, ad copywriting, bid management, optimization.
• Ability to analyze performance data using Google Analytics, GA4, Excel or similar.
• Track results via OKR.
• Proven success with mid‑market or enterprise accounts.
• Strong storytelling skills with data.
• Organized, prioritize multiple projects.
• Passionate about the industry, eager to grow and share.
• Ability to travel to client sites approximately once per year.

• Manage approximately five mid‑tier to enterprise accounts.
• Achieve department OKRs such as client growth and goal attainment.
• Build trust and renewals.
• Cross‑sell services aligned with client goals.
• Clearly communicate results to client contacts.
• Make strategic decisions for account direction.

Base salary $90,000‑$110,000 USD (US only) with potential bonus. Full benefits include medical, dental, vision, disability, life insurance, 100% employer‑paid plan for you and 50% for dependents. Additional perks: mental health access, gym membership, unlimited PTO, paid company holidays, birthday off, end‑of‑year recharge, parental leave, 401(k) match, annual bonus, anniversary trip.

Remote first—work from anywhere in the US. We also accommodate global opportunities. Requires reliable internet, laptop, use of Zoom/Slack.

At Directive, people first. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status.

• Seniority level:
  Mid‑Senior
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Advertising
• Industries:
  Advertising Services, SaaS and Software

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