Growth Marketing Manager

The Role

The Growth Marketing Manager is responsible for discovering new sources of demand and owning the marketing systems that turn experimentation into repeatable, measurable growth. This role is not a campaign manager and not a traditional Marketing Operations position. Instead, it sits at the intersection of product-assisted demand, growth experimentation, and marketing-side systems ownership.

The role exists to answer two questions clearly and repeatedly:
Where should we be looking for new growth? Do we trust the signals and systems telling us what’s working?

Success is measured by learning velocity, signal quality, and improved conversion efficiency, not just lead volume.

• Identify and prioritize new growth opportunities across channels, audiences, and product-assisted demand experiences.
• Design and run structured growth experiments with clear hypotheses, success metrics, and learning goals.
• Test new acquisition surfaces, value framing, and conversion paths before scaling.
• Maintain a visible experiment backlog: what we’re testing, why, and what we’re learning.

• Own the marketing experience for product-assisted demand (e.g., landing experiences, interactive tools, guided exploration).
• Instrument and optimize how prospects interact with these experiences.
• Improve conversion paths from interaction to inquiry to sales engagement.
• Partner with Product Marketing and Brand to iterate messaging, CTAs, and flows based on real usage data.

• Own marketing-side funnel definitions and lifecycle stages (what constitutes meaningful engagement).
• Ensure campaigns and experiments are properly instrumented and measurable.
• Improve signal quality so downstream teams (BDRs, Sales, ABM) know what matters.
• Close the loop from experiment to insight to system improvement.

• Partner closely with:
  Product Marketing (hypotheses, ICPs, priorities), Performance Marketing (execution and scale), ABM & Lifecycle Marketing (nurture and expansion), Rev Ops (alignment on reporting and handoffs), Sales / BDRs (signal quality and conversion feedback)
• Act as connective tissue that turns ideas into learning and learning into action.

• 4–6 years of experience in B2B SaaS growth, demand generation, or GTM systems roles.
• Demonstrated experience designing and running growth experiments, not just executing campaigns.
• Strong understanding of funnels, lifecycle logic, and experimentation frameworks.
• Hands-on experience with tools like Salesforce, Marketo, GA4, and intent or conversational platforms.
• Comfortable operating cross-functionally and influencing without authority.
• Analytical, curious, and disciplined — able to turn ambiguity into structured learning.
• Practical operator who values progress over perfection.

Its ok if your experience doesnt check every box! If you check off more than a few - great! Wed welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

At Axonify, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work, your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays, a day designed for collaboration, connection, and meaningful in-person moments. Youll have the tools, resources, and support you need to succeed.

We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:

Competitive Compensation: Competitive salary and an incentive plan aligned to your role, which may include annual or variable incentives. We take a thoughtful, market-based approach to compensation. A reasonable estimate of the base salary range for this role is $80,000 CAD - $101,000 CAD - $121,200 CAD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement,…