Lead Generation Specialist

Senior Lead Generation Specialist (SEO and SEM Data + Automation Focus)

We’re hiring a Senior Lead Generation Specialist to perform SEO and LLM workflow executions and outcomes across our client base. This is a hands‑on individual contributor role focused on implementing lead generation strategies and implementation using Word Press, LLM automation tools, SEO tools while following Google best practices. This role is ideal for someone who enjoys doing the work, takes pride in execution quality, and is excited to scale small businesses through process and automation over time.

Execute Lead Generation strategies inside Word Press.

• Implement on-page and technical SEO using Rank Math/Yoast.
• Perform keyword research, mapping, and intent analysis.
• Ensure SEO quality, accuracy, and completion of monthly deliverables.
• Resolve technical SEO and LLM issues.
• Validate work using GA4, GSC, GBP, and Google AI Results.
• Prepare clear client‑facing summaries.
• Support automation and efficiency initiatives using tools like SEMrush and n8n.
• Reduce manual SEO effort through automation.

Additionally, you will:

• Perform keyword research and SERP intent analysis to guide optimization priorities.
• Monitor Search Engine and LLM performance and provide clear, actionable reporting.
• Identify and address technical SEO issues impacting crawlability and visibility.
• Stay current with AI and SEO best practices and algorithm updates.

US-based, Iowa preferred, CST hours required. Remote position.

• 3+ years of SEO experience managing campaigns across Google, OpenAI, Bing and others.
• Strong understanding of keyword research, audience targeting, bidding strategies, and conversion tracking.
• Experience with SEMRush, Google Analytics, Google Tag Manager, and UTM tracking for performance measurement.
• Ability to analyze data-driven insights and optimize campaigns based on KPIs.
• Strong project management and communication skills.

• Google Ads and Meta Certifications.
• Experience with Zoho One, n8n, SEMrush, Screaming Frog, or other digital marketing tools.
• Experience in B2B marketing and lead generation for manufacturing companies.
• Familiarity with SEO and content marketing to align PPC efforts with organic search strategies.

• Work with cutting‑edge digital marketing strategies in a fast‑paced, high‑growth environment.
• Be part of a tight‑knit team that values transparency, collaboration, and results.
• Opportunity for career growth into senior account management or strategy roles.
• Work directly with manufacturing clients, helping them scale through digital innovation.
• Paid Time Off (PTO) Vacation: 112 hours to start, with additional hours earned on anniversaries.
• Sick Leave: 40 hours per year.
• Paid Holidays, Parental Leave, Bereavement Leave, and Monthly Recharge Day.
• Starting Salary: $50,000, with higher offers available based on experience.
• 401(k) with a 4% Employer Match.
• Blue Cross Blue Shield Medical Plan (includes prescription drug coverage), plus Dental and Vision.
• Paid Short-Term Disability and Life Insurance.
• Charity Matching.