Marketing Automation Specialist

Position Overview

We’re looking for a hands-on, detail-oriented Marketing Automation Specialist to join our team. In this role, you’ll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You’ll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.

Responsibilities

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.

• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).

• Leverage knack for audience creation, logic setup, and governance across multiple channels.

• Manage and deploy Splash pages for webinars, events, and landing page experiences.

• Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.

• Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.

• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.

• Partner with teams using tools like Highspot for content upload and measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.

• Coordinate with cross-functional partners (Mar Tech, Analytics, Creative) to manage timelines, requirements, and technical delivery.

• Ensure compliance with data governance, tagging standards, and campaign QA best practices.

Required Qualifications

• 5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution.

• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization.

• Proficiency with Knack, including logic structuring and audience governance.

• Experience with Splash, Zoom, and dynamic content tools like Movable Ink and Highspot.

• Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms.

• Familiarity with measurement and attribution platforms like Tableau.

Preferred Qualifications

• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.

• Comfortable operating within a high-performing, fast-moving growth marketing team.

Job Type & Location

This is a Contract position based out of San Francisco, CA.

Pay and Benefits

The pay range for this position is $40.00 - $55.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:

• Medical, dental & vision

• Critical Illness, Accident, and Hospital

• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available

• Life Insurance (Voluntary Life & AD&D for the employee and dependents)

• Short and long-term disability

• Health Spending Account (HSA)

• Transportation benefits

• Employee Assistance Program

• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type This is a fully remote position.

Final date to receive applications This position is anticipated to close on Jan 21, 2026.

About TEKsystems:
We re partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change.

That s the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

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