Senior Digital Growth Specialist; B2B SaaS

At Agendrix, we’re building software that truly improves the daily lives of frontline workers and SMB managers. We develop a web and mobile HR SaaS platform used by 235,000+ users across thousands of workplaces, primarily in Canada and France.

Agendrix is a part of The Citation Group (UK): one of the leading international compliance and people management groups. While we benefit from being part of a larger organization, we operate with a high level of independence, our own roadmap, and a strong entrepreneurial mindset.

We’re a high performing team of 60 in a fast-growing company, with a strong product, and a culture that values ownership, experimentation, and execution. We are also preparing to launch our product under a different brand in a new market, making this a key moment to join the team and have real impact.

• Salary between $90,000 and $110,000, based on experience
• 4 weeks of vacation from day one
• 10 wellness days
• Group RRSP with up to 5% employer matching
• Flexible work hours and 100% remote-friendly
• Group insurance (80–100% employer-paid)
• Telemedicine access (Dialogue)
• Home office allowance
• Sports allowance and partner perks
• Mac Book Pro and premium work equipment
• Team activities and company-paid events throughout the year
• A fast-growing company that recognizes strong performance and offers real opportunities for growth
• A human‑first management style with regular feedback cycles
• A culture that values learning, experimentation, and ownership

As a Senior Digital Growth Specialist, you will report to the Marketing Growth Director and play a critical role in executing our multi‑brand strategy and scaling our growth initiatives both in Canada and internationally. We're looking for a tech‑savvy and self‑driven individual contributor in a high impact marketing team.

• Increase revenue through upsell and cross‑sell strategies across email, in‑app messaging, paid media, and website experiences
• Leading and executing SEO / AEO / GEO initiatives to ensure that our pages are visible, cited, and recommended by traditional and LLM‑based search engines
• Lead and execute significant website changes, including new pages, structural updates, and conversion‑focused improvements
• Drive scalable growth through PPC and paid social campaigns across multiple channels and markets
• Improve conversion rates across key acquisition and monetization funnels
• Continuously analyze results and iterate quickly on what works versus what doesn’t

This hands‑on role is focused on delivery and active involvement in the work. You will build campaigns from A to Z, analyze results, iterate, and continuously improve performance.

We’re not looking for a people manager. We’re looking for a senior individual contributor who ships and closely works cross‑functionally with the internal team and external consultants to deliver results.

• Think, build, and execute upsell and cross‑sell campaigns targeting existing customers
• Develop segmented and personalized lifecycle campaigns (in collaboration with the marketing team) to drive plan upgrades and feature adoption
• Identify and test growth opportunities across the full customer journey: acquisition, activation, adoption, upsell, and retention
• Run A/B tests and CRO initiatives to improve revenue impact and conversion efficiency
• Lead major website initiatives, including structural changes, new landing pages, and conversion optimizations
• Own and support website migrations from a marketing‑technology perspective, from planning to execution, QA, and post‑launch monitoring
• Work across Word Press and other CMS platforms, ensuring performance, scalability, and SEO integrity
• Create wireframes or functional page structures when needed (design handled by others)
• Collaborate closely with developers and stakeholders to ship changes efficiently

• Work closely with the content team to strategize content calendar and ensure compliance with best practices for SEO and GEO
• Track LLM‑search best practices and share insights with the marketing team to comply with rapidly evolving answer engine optimization landscape
• Measure and report…