Director Product-Led ; Dallas​/Remote

Overview

Storyblok is a headless CMS that enables marketers and developers to create with joy and succeed in the AI-driven content era. It empowers you to deliver structured and consistent content everywhere: websites, apps, AI search, and beyond. Marketers get a visual editor with reusable components, in-context preview, and workflows to launch fast and stay on brand. Developers have freedom to use their favorite frameworks and integrate with anything through the API-first platform.

Brands get one source of truth for content that is accurate, flexible, and measurable. Legendary brands like Virgin Media O2, Oatly, and Tom Tom use Storyblok to make a bigger, faster market impact. It s Joyful Headless™, and it changes everything.

What is in it for you

You will be joining a growing company where you can contribute to many "firsts". Plus these benefits:

• Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
• Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
• Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
• Personal development fund for courses, books, conferences, and material
• VSOP (Virtual Stock Option Plan)
• The annual international team-building trip, quarterly and monthly online get-togethers
• As a fully remote company, with work-life balance at its core, you ll enjoy flexible schedules
• An international team that loves to have fun at work and works hard together to accomplish shared goals

Job Summary

We are seeking a data-driven, customer-obsessed Director of Product-Led Growth (PLG) to accelerate our self-serve and product-driven acquisition and expansion engine. As a key member of the Storyblok leadership team, you will own the end-to-end PLG strategy, driving user activation, monetization, and retention across the customer lifecycle. Your work will sit at the intersection of Revenue, Product and Marketing, with a direct impact on Storyblok s growth, especially in the SMB and mid-market segments.

The ideal candidate has a strong background in growth, product management, or lifecycle marketing in a B2B SaaS environment, with a proven ability to run high-velocity experimentation, build scalable onboarding and conversion funnels, and leverage data and customer insights to drive sustainable revenue growth.

Product-Led Growth Strategy & Execution

• Define and lead the vision and roadmap for product-led growth at Storyblok, focused on user acquisition, activation, conversion, and expansion.
• Partner with Product, Engineering, and Marketing to develop and optimize self-serve journeys that turn signups into active users and paying customers.
• Build and iterate on in-product experiences, onboarding flows, free-to-paid conversion paths, and usage nudges that improve key activation and monetization metrics.
• Drive cross-functional collaboration between Product, Data and Customer Success to ensure a cohesive user experience, drive retention and remove friction across the funnel.
• Work closely with Product, Marketing, Sales and Customer Success to integrate product-led and sales-led growth motions, identifying and implementing a framework to structurally drive upgrades from PLG to SLG.
• Scale a culture of experimentation and data-informed decision-making by leading rapid A/B testing and funnel optimization initiatives.
• Collaborate with the Operations team to ensure that daily operations of our PLG revenue stream meet best-in-class business standards and that processes are compliant.

Data, Insights & Lifecycle Optimization

• Own the self-serve funnel metrics and KPIs - analyze usage patterns, drop-offs, and triggers to improve conversion and retention.
• Work with our Data and Rev Ops teams to ensure accurate tracking of key PLG metrics and segment-level reporting.
• Provide input into PLG pricing to ensure that our offering remains competitive and complements our sales-led proposition.
• Partner with Marketing to deliver timely, personalized campaigns and product comms that drive engagement and upsell.
• Continuously assess…