Marketing Analyst

What you can expect

We’re looking for a Marketing Analyst to help our marketing team turn data into clarity. You’ll deliver trusted dashboards, insights, and reports that show what’s working—and what’s not. The role is hands‑on and action‑oriented. You’ll analyze marketing data, maintain reporting, and answer stakeholder questions that help optimize campaigns and grow pipeline. You’ll get exposure to the full B2B marketing funnel while building a strong foundation in marketing analytics and measurement.

We’re a data‑driven B2B marketing team focused on accelerating growth and improving performance across the customer journey. We partner closely with Growth Marketing, Sales Operations, and Rev Ops to support pipeline development and efficiency. Collaboration, curiosity, and translating data into practical insights are core to how we work.

• Analyzing marketing programs, channels, and campaign performance across the funnel to support optimization efforts
• Building, maintaining, and improving dashboards and recurring reports that track key marketing and pipeline metrics
• Supporting stakeholders by answering ad hoc data questions related to lead performance, conversion rates, attribution, and campaign effectiveness. Monitoring lead quality, funnel progression, and conversion metrics to identify trends and areas for improvement
• Collaborating with Marketing Operations, Sales Ops, and Rev Ops to ensure data accuracy, consistency, and alignment across systems
• Documenting metric definitions, reporting standards, and best practices to support scalable and repeatable measurement
• Translating data insights into clear summaries and visualizations for marketing partners and managers

• Hold a Bachelor’s degree in business, analytics, marketing, or a quantitative field
• Bring 3–6 years of experience in marketing analytics, data analytics, or a related role
• Demonstrate familiarity with B2B marketing metrics and funnel concepts such as leads, MQLs, pipeline, and conversion rates
• Build dashboards and reports using tools like Tableau, Snowflake, Salesforce, Pardot or other marketing automation platforms, BI tools, or web analytics solutions
• Apply strong analytical skills to interpret data and clearly explain results to non‑technical stakeholders
• Remain detail‑oriented, organized, and comfortable working with large datasets
• Maintain a collaborative mindset with enthusiasm for supporting cross‑functional partners

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In‑Person is indicated in the job description/posting.

As part of our award‑winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work‑life balance; and contribute to their community in meaningful ways. Click Learn for more information.

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem‑solvers, working at a fast pace to design solutions with our customers and users in mind.

Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth‑focused environment.

At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non‑accommodation‑related requests, such as application follow‑ups or technical issues, will not be addressed.