Business Analyst

Overview

RAPP Detroit is looking for a Business Analyst to join our award-winning Program Management team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

As a Business Analyst, you play a crucial role in ensuring that email campaigns meet business objectives, consumer needs, and technical requirements. You bridge the gap between business stakeholders and development teams (developers and engineers). You know how to gather requirements, communicate clearly, create detailed and accurate documentation, and participate in quality assurance testing to ensure solutions meet business needs.

Ideally, you have experience with email development projects, collaborating with creative and technical teams, partnering with your project and account managers, and identifying any potential risks ahead of time. You’re creative, solution-oriented, organized, collaborative and have exceptional people skills.

• Bachelor’s Degree or equivalent experience
• 3-5 years project management experience
• Entry-level agency experience preferred
• Email and direct mail experience required
• Database and customer segmentation experience required
• Data file layout and data feed knowledge and experience required
• Email marketing platform experience preferred (understanding of segmentation, automation, personalization)
• Email testing experience required
• Ability to manage multiple projects at one time
• Proven track record and experience in people collaboration
• Proven track record in issue identification and resolution
• Proficient in key software:
  Microsoft Office tools (particularly Excel, Power BI), Adobe Workfront or similar project management software
• Technical aptitude/understanding of the principles and components of HTML development and testing
• Ability to support operations and development groups by following departmental policies and procedures, accurately complete timesheets, and attend mandatory information sessions
• Strong written and verbal communication skills

RAPP s current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we’d like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit  A reasonable estimate of the salary for this role, at the time of posting, is $56,000 - $67,000.

This range is specific to Detroit and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

EEO Statement: “As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:

This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.