Marketing Data Analyst

Your role

We are looking for a curious and insightful Marketing Data Analyst to join our expanding Commercial Data Science team. You will play a pivotal role in shaping how we understand our customers and optimize our marketing efforts across marketing channels and countries.

In this role, you won’t just report numbers, you will be a strategic partner. You will connect the dots between acquisition and retention, using data to uncover narratives that drive efficiency and growth. If you are passionate about the intersection of data, marketing, and business impact, we would love to meet you.

• Collaborate closely with Performance Marketing, CRM, and Influencer teams to align data insights with our acquisition and retention goals
• Analyze complex datasets from ad platforms, such as Google, Meta, Tik Tok, web analytics (GA4), and internal order systems to refine targeting and budget allocation across channels and countries
• Leverage dbt and Big Query to ensure our marketing data models are robust, reliable, and ready for decision-making
• Build intuitive dashboards with Tableau that provide stakeholders with clear and actionable insights
• Design and analyze A/B tests and geo-lift studies and focus relentlessly on incremental lift, helping stakeholders understand what revenue we wouldn't have generated without a specific marketing touchpoint
• Utilize, co-develop and validate our in-house Media Mix Models (MMM) to assess the holistic impact of our marketing spend and implement advanced analytical methods to optimize our marketing

• 3+ years in data analytics with a focus on commercial or marketing topics
• Strong SQL skills are essential - you are self-sufficient in querying and manipulating large datasets within cloud environments like Big Query to answer complex business questions
• You design intuitive dashboards and reports that guide the user and present data in a way that allows stakeholders to effortlessly draw the right conclusions and make informed decisions
• You have a solid understanding of the D2C marketing mix, incl. Performance, CRM, and Influencer and the KPIs that drive them, such as CAC, CLV, MER, retention rates
• You are proactive, thrive in fast-paced environments and are able to navigate shifting priorities and manage multiple projects with a solution-oriented mindset
• You excel at translating complex data into clear business insights and feel comfortable engaging with stakeholders to refine ideas and strategies

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV and cover letter
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