Director of Digital Marketing Women's Fashion Brand

Overview

No agencies, please

Location: On-Site/Hybrid — Carrollton, TX

Type: Full-time

Reports to: CEO

Compensation: Competitive, based on experience

GRACE+EMMA is a fast-growing women’s lifestyle brand known for joyful design, bold color, and celebrating life’s favorite moments—especially the holidays. What began as a small idea has grown into a nationally loved brand with millions of customers, a strong wholesale presence, and rapidly expanding e-commerce channels.

We’re hiring a Director of Digital Marketing to fully own and grow the performance of our digital ecosystem. This is a hands-on, in-house role for someone who can think strategically and execute daily. You will own performance across:

• DTC:
• Wholesale:
• Marketplace: Faire
• Paid Media: Meta, Google, and other digital channels
• Email & SMS: Klaviyo

This is not a role where strategy gets handed off to an agency or junior team. You will be directly responsible for execution, optimization, and results. If you love being close to the numbers, inside Shopify and Klaviyo, launching campaigns, testing ideas, and moving fast—this role was built for you.

• Own Digital Revenue Performance across DTC, wholesale, and Faire; be accountable for conversion, revenue, AOV, retention, and channel growth
• Align digital execution with seasonal launches, promotions, and brand priorities
• Partner closely with leadership to translate business goals into digital strategy and execution

• Be the day-to-day owner of both Shopify sites
• Manage navigation, collections, merchandising, PDPs, landing pages, and onsite content
• Ensure both sites stay current, conversion-focused, and aligned with seasonal priorities
• Continuously improve the customer journey from homepage to checkout

• Plan, launch, and manage paid media across Meta, Google, and other platforms
• Own creative testing, audience strategy, budgets, and performance optimization
• Monitor CAC, ROAS, and contribution margin
• Scale what works and cut what doesn’t—fast

• Own Klaviyo strategy and execution end-to-end
• Build and optimize flows (welcome, abandoned cart, post-purchase, win-back, VIP, etc.)
• Plan and execute campaign calendars tied to launches, holidays, and promotions
• Improve retention, LTV, and repeat purchase rate

• Identify CRO opportunities across DTC and wholesale sites
• Plan and run tests on messaging, layout, merchandising, and offers
• Own onsite promotions, banners, discount logic, and featured collections
• Continuously ship improvements that impact revenue

• Own weekly and monthly digital performance reporting
• Track KPIs across traffic, conversion, AOV, CAC, ROAS, retention, and revenue
• Translate insights into clear priorities and immediate action
• Provide leadership with a clear view of what’s working, what’s not, and what’s next

• Full ownership of DTC, wholesale, Faire, ads, and Klaviyo
• Clear visibility into channel performance and growth levers
• Improved conversion and AOV across Shopify sites
• Stronger email/SMS contribution to total revenue
• Paid media efficiency improves through testing and optimization
• Reporting becomes consistent, actionable, and decision-driven

• 5+ years of digital marketing or ecommerce experience with direct ownership
• Deep Shopify experience (DTC required; wholesale a strong plus)
• Hands-on experience managing paid media and Klaviyo
• Strong understanding of ecommerce funnels, merchandising, and CRO
• Analytical mindset with comfort in GA4, Shopify Analytics, ad dashboards
• High ownership mentality—proactive, accountable, execution-first

• Experience managing Faire as a revenue channel
• Experience with CRO testing frameworks
• Comfort working in Shopify themes or basic HTML/CSS
• Experience in apparel, lifestyle, or consumer brands

• Want full ownership of digital performance, not just one channel
• Love being hands-on while thinking big-picture
• Enjoy testing, iterating, and moving fast
• Care about both brand and numbers
• Want visible impact on growth and revenue

• Are looking for a remote position
• Prefer to manage agencies instead of executing yourself
• Specialize in only one channel (ads or email or site)
• Want a slow-moving, corporate environment