CRM Manager Analytics – remote freelance

Job Description

Our client, a growing name in entertainment, is seeking a Manager, Analytics to drive data-informed decision-making across our CRM and lifecycle marketing efforts. This is a remote freelance role (40 hours a week) through the end of the year with potential to extend. Must be US based in PST time zone.

• Own analytics and measurement strategy for CRM and lifecycle marketing initiatives across email, push, in‑app, and emerging channels.
• Analyze campaign performance, user behavior, and lifecycle trends to identify opportunities to improve engagement, retention, and conversion.
• Develop and maintain KPIs tied to real business outcomes, including active usage, retention, and incremental lift.

• Support test‑and‑learn initiatives, including A/B testing, experimentation frameworks, and performance readouts.
• Translate complex datasets into clear recommendations that guide prioritization and optimization decisions.

• Build dashboards, decks & reports that provide visibility into CRM performance and customer health.
• Deliver concise, executive‑ready insights highlighting trends, risks, and opportunities.
• Establish consistent measurement standards and reporting frameworks across initiatives and markets.

• Work closely with Data, Engineering, and Marketing Technology partners to ensure data accuracy, availability, and scalability.
• Support improvements to data infrastructure, tracking, and integrations across CRM platforms and analytics tools.
• Act as a strategic analytics partner to CRM, Product Marketing, and Growth teams.

• Define analytics best practices, documentation, and processes to support scalable measurement.
• Ensure data governance, consistency, and compliance in all reporting and analysis.
• Proactively identify gaps in data, tooling, or processes and recommend solutions.

• 5–8+ years of experience in analytics, CRM analytics, lifecycle marketing, or customer insights.
• Strong experience analyzing CRM and customer lifecycle data in a digital, DTC, or media environment.
• Proficiency with CRM platforms and analytics tools (e.g., Braze, SFMC, Redfast Tableau, or similar).
• Demonstrated ability to translate data into actionable insights and strategic recommendations.
• Excellent communication skills with experience presenting to senior stakeholders.

• Experience supporting streaming, media, or subscription-based businesses.
• Familiarity with experimentation methodologies, incrementality analysis, and cohort-based analysis.
• Exposure to global or multi-market analytics environments.

• Clear, trusted measurement of CRM and lifecycle performance across channels and markets.
• Improved campaign effectiveness driven by actionable insights and testing.
• Strong adoption of dashboards and reporting by CRM and marketing stakeholders.
• Reduced ambiguity in performance measurement through standardized analytics frameworks.

Send your resume today!